Restaurants and mall food courts are a great place to display plastic table tents (also known as plastic table talkers), because the traffic is very high, thus leading to a high exposure rate as various people sit at the tables throughout the day.

There are several different approaches to table tent displays that the administrative and marketing staff can take to get a great response. Table tents can be used to market sales, events, and promotions at different retailers and mall common areas, or advertisers can pay for their ads to be displayed in the table tents for a designated period of time. Additionally, businesses could also combine these two approaches and have a mall-related ad or event schedule on one side of the tent, and then a paid advertisement on the other side. Even better…put your menu, or drink specials on one side, and advertising or events on the other.  The marketing options are limitless!

The choice on what type of information, and advertising, to display depends on the demand for either strategy. If there are advertisers already willing to pay for table tent ad space, then including them and their ads into the marketing strategy and schedule seems like a good way for a mall, or commons area, to generate revenue.

Conversely, if mall tenants have information they would like to share or advertise, or if the mall itself regularly has public events that may be of interest to mall-goers, then making sure these notices and advertisements are placed on the table tents is also a good idea.

Whatever strategy a restaurant or commons area decides to implement while using plastic table tents, it is important to create a co-op program that builds a positive working, and business growth, relationship. Creating a well-organized schedule can ensure that none of the table tent advertisements go out of date, and that businesses continue to grow and thrive!