The holidays traditionally are one of the busiest seasons for many retailers. As businesses gear up with marketing promotions and sales, the off-season is the furthest from their minds. Starting a new incentive program during your busiest time of the year could keep your sales soaring even when peak is over. Key Tags are a great way to do this.
First, any incentive or loyalty program that gives customers a reason to shop is a win-win for everyone; and getting something in their hands to initiate this is actually the easy part. Simply hand them a key tag, or a plastic card key tag combination, packet when they check-out and have them sign up online. Take it one step further, and have your customer sign up while in the store if they choose. You can even send out a targeted mailing to your customers to further your reach.
A key tag on the customers set of car keys will keep their mind on your business because they look at their keys all the time. However, coming up with a loyalty program that keeps your customers engaged is probably the hardest part. Ask yourself, what would my customers want to receive from my business in return for their loyalty? Send out surveys, have your sales associates simply ask them, and reward their candor with a coupon, gift certificate, or a small token of your appreciation. Many companies offer rewards programs, such as if you spend X dollars, you will get X points to use towards a reward. Some businesses just have you present the loyalty card or key tag for a dollar or percentage discount.
Regardless of which type of loyalty program you create, or the type of key tags you use, the important thing is to be creative and have fun. Create internal contests as an incentive for your employees to promote the key tag loyalty program. Make it easy to understand for both customers and employees, so everyone enjoys what your business is trying to accomplish. And remember, although holiday sales are extremely important, keeping customers year round will ultimately keep your business in a positive place and make customers excited about your business all year!
Custom gift cards and carriers are definitely a big draw for customers at retail and department stores. They give the option of giving a great gift that allows the recipient to choose what they want. Many retail stores offer several different departments such as jewelry and accessories (such as belts and purses), clothing, power tools, fitness equipment, appliances and even food products, making a plastic gift card that much more appealing as there are many different items to choose from.
You do not have to offer many different products in order to take full advantage of gift card printing. A store that sells only perfume still has a wide array of brands to choose from. Purchasing a gift card for someone really does take the guesswork out of getting a gift, and you guarantee the person will like what they get.
Investing in a plastic gift card program can be a bit challenging if you are not sure what direction to go. A “must have” is a complimentary, or matching, gift card carrier. This is your wrapping for a gift card and should be as inviting, if not more so, than the actual card. Investing additional funds into the design of the custom gift cards and carriers, as well as a possible gift card envelope, will enhance your corporate image and entice your customers. A retail store can go one step further and offer several different designs give customers the option to further customize their gift. Designs could be directed towards certain events and greetings, such as “Happy Birthday” or “Congratulations”, as well as artistic designs that may be more visually appealing than those that just have the department store name on the front. Including the department store’s logo and / or brand colors into the design is a good way to tie it all together, while also reminding the recipient where the card is from.
A business doesn’t have to be large to have such a program. Even little “mom and pop” shops can take advantage of a gift card printing program. The trick is to only stock cards that you know are appealing to your customers and will get sold. Most companies offer a minimum of 250 cards, which is a perfect “starting out” inventory. You can expand that offering once you feel confident that customers will start buying. The goal is to grow sales, while keeping costs down. For as little as a dollar a card, you can reap huge benefits and keep your customers, and new ones, coming in the door.