rack cards

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Start Marketing Off On The Right Foot For 2013

Posted by my1stop on December 19, 2012
Posted in: Marketing Collaterals, Printing Tips. Tagged: , , , , , , , , . Leave a comment

Every year brings new business challenges.  Whether it is budgeting tasks, creating goals and traveling schedules, the one thing that should be at the top of your business to-do list is creating marketing collaterals that will bring interest in your company.  A consistent corporate identity will give your business brand recognition, build trust and bring in current and new customers in the door.  The best way to get the word out is to create flyers, brochures, rack cards, letterhead, business cards, and envelopes that are tailored to your exact needs.  And do all of this on a budget!

Out of all marketing collaterals, business cards, letterhead and envelopes are a must.  Business cards get handed out everywhere.  From trade shows, conventions, sales calls, and just casual run-ins, you need a way for customers to contact you.  If you have a business where there are many products and services, adding an informational brochure, flyer or rack card will give customers valuable information to take with them and have on hand.  Depending on your offering, you may just need a simple rack card, or single sheet flyer, but regardless, giving customers with the information they need that is easily accessible is a must for growing your business.

Another key element is creating marketing collaterals that show a solid corporate image.  Basically, you want everything to match.  A solid corporate identity does many things that businesses sometimes take for granted.  For example, having many different logos may make your business come off as indecisive.  If your brochures have one design and your business card is vastly different, a customer may mistakenly throw one of the collaterals away, not realizing it is the same company. Building trust is one of the hardest things any business does, and customers can be very unforgiving when it is broken.  Keeping all collaterals consistent is key to building a solid, trusting relationship with your customers.

Finally, price shop with caution.  Sometimes cheaper isn’t better.  Having one printer print all of your marketing collaterals may help ensure that your design colors stay consistent.  You may also get discounts for ordering many collaterals at one time.  Turn time is also important. You do not want to waste valuable sales time waiting on your print.  Keeping these points in mind will start your 2013 marketing year off running!

What a Good Rack Card Can Do For Your Business

Posted by my1stop on October 9, 2012
Posted in: Marketing Collaterals. Tagged: , , , , , . Leave a comment

Many businesses think rack card printing is pretty straight forward.  Print the cards, put them in a little plastic holder, and watch the occasional customer grab one while the rest go to waste.  That is just simply not the case anymore!  Many companies, especially retail customers, are using the convenient size of a rack card to throw in their sales bag to promote the next sale or special event.

Rack cards are normally 4×9 inches, give or take, do provide the ideal size for free standing and hanging racks.  A nicely designed card will still get taken from the holder if it grabs the customer’s attention.  However, sometimes consumers are so busy, that not even a beautifully designed piece will jump out at them.  This is why turning a rack card into a functional “mini-flyer”, and either handing it to them or putting it in their sales bag, gives them an opportunity to actually see it; and hopefully act on it. This dual usage of a rack card does not take away from its purpose, but actually enhances it.

When designing a rack card, of course the design is key.  If you fill the card with text, it will most likely get tossed away.  Most people do not want to bother taking the time to read everything on a rack card.  Instead, hit them with quick information that they will need.  For example, retail stores need to list any product specials, coupons, and their contact information.  They can also get away with a few sentences about their business.  A church may want to design a beautiful, scenic background and list their service hours, contact names and numbers, and maybe finish at the bottom with a bible verse.  A restaurant could put their hours, daily specials, or even a small carry-out menu.  There isn’t an industry that can’t utilize rack card printing to improve their business.