Custom presentation folders are great for events where packets of information need to be distributed to registrants or participants. These folders can keep information organized, as well as serve as a place for participants to keep more information, or notes, that they may receive through the event (such as business cards or key points from a keynote speech or seminar). Creating that “wow” factor for a presentation folder so it will not get thrown out with other marketing materials can be the most challenging part of the entire process.
Once the initial information to include in the pocket folder has been finalized, it’s time to think about the design of the presentation folder itself. Depending on the folder printing company, full color folder designs, as well as spot color and foil folder printing is available. The budget and projected expenses for the project will most likely help a company design which type of color printing is best for them. Sometimes limiting pricing to the outside and pockets of the folder, or 4cp/0, can help reduce costs. In fact, because front-only presentation folder printing includes printing on the pockets, it is normally the most popular option for most businesses. You get the advantage of a full-color folder that grabs attention, without paying for printing on the inside of the folder.
Another budget factor when designing folders is the choice to hire a designer to create the design for the front/pockets and inside of the folder. Depending on the industry and the size of the event, a fully-designed folder that was created by a graphic designer can help make a strong, positive impression from folder recipients. It is worth the extra cost to have a professional design a custom presentation folder that gets noticed, than to have a folder that gets tossed away.
The overall look of the folder should have a cohesive feel and should tie in to the overall marketing feel of your business. The designer should use similar colors and weave in related graphics. The logo of the sponsoring company or event should be featured prominently on the folder if it fits in with the overall design.
Once a graphic designer designs the folder, the deciding board or group of employees can look it over and point out any corrections of information that they would like to add. Once all corrections have been made, the final design can be send to the folder printing company for production and your company is ready to shine at their next event!
New sizes. Multiple pockets. Variable printing. DVD slits. These are just some of the latest trends in presentation folder printing. At My1Stop.com we see these and other presentation folder printing trends taking off in a big way as our customers look to differentiate themselves – in a time when a first and lasting impressions have never been more valuable.
The newest presentation folder printing size is a jumbo 9” x 14.5”. This format really stands out in crowd – and provides ample room for uniquely sized pocket inserts. To get the most out every inch, budget minded marketers are ordering presentation folder printing with pockets on both sides – not just the left or right. Using two pockets provides space for more media at a very low cost. When it comes to media, the trend is to have pockets slit to size for DVD or CD inserts. For great suppliers, this is typically at no additional charge.
Digital printing or custom presentation folders has opened the personalization opportunities – in a big way – for custom presentation folder printing. At a low per folder cost, you can personalize or number each folder you order. That’s a trend that adds real value to your presentations.
Oh yeah, and “Foil and Embossed” is back – and never more trendy. With a variety of foil and folder colors, creating a unique look for your custom presentation folders has never been easier.
So, join the trend! It’s never been easier to make a lasting impression with presentation folder printing.
Haven’t we all been guilty of judging a book by the cover before? Precisely the point. You sometimes don’t get a second chance to make a first impression, right? Cliché, yes, but they have become that way because we all know it is true. Presentation folders have become a staple in every business and they need to make a wonderful first impression. With so much vital information being placed within the folder, many businesses underestimate the true value of the presentation folders themselves. When implemented properly, presentation folders can give you the advantage needed to distance yourself from the competition!!
Presentation folders have become a staple in every business. Whether for new or potential clients, product and service information, media kits, or tradeshow pamphlets – presentation folders have the ability to differentiate you from your competition.
With so much vital information being placed within the folder, many businesses underestimate the true value of the presentation folders themselves. You only get one shot to make a first impression and these customized folders can make you stand out in your industry!
Presentation folders should be an extension of your company, in both creative and structural design. This is your chance to brand the business by relaying; (1) who you are as a company and; (2) whatever message you wish to convey to your potential audience. This is vital because a clever construct can keep the attention of your target audience long enough to make the necessary impression.
While aesthetically pleasing, your presentation folders should also be practical. Don’t stuff your materials into a one-pocket folder. Instead, opt for two pockets which will allow you the advantage of dual facings! The actual pockets can be printed as well to provide continuity between the outside and inside of your folder design.
Overall, be smart with your presentation folder printing decisions. Find a company that is willing to explore options with you to ensure your final product is ideal. When implemented properly, presentation folders can give you the advantage needed to distance yourself from the competition!