Given the importance of having a digital presence, particularly on the Internet, are printed materials still important for the image of your business? They absolutely are when you consider them in the framework of basic client contact
How many times have you been asked for your business card? Although contact with your or your business is likely continued via email or telephone, the initial point of contact can still be via print. Face to face meetings with prospective clients aren’t quite complete without the exchange of business cards – in some cultures, having a business card is essential to conducting business. It can even be an insult not to receive one! It is still worth the investment to make sure that you not only have a business card, but that the card stock, the typesetting, whether or not it is one or more colors, even whether or not it is embossed or printed vertically or horizontally, best represents your corporate image. It should be an extension of your business and part of your branding, and even tied into ongoing marketing efforts where possible.
Another important print item is leave behinds: your company brochure, or datasheet, or even a catalog, items that you can not only mail to prospective clients but can take with you on a sales call or have available at a tradeshow or convention. While digital or desktop publishing has made the distribution of these materials easier, actually holding a colorful and informative brochure still carries great impact. Of course, it’s great to tell a client that you will email them an electronic version of the brochure, but it is also beneficial to have a print version on hand for them to look through on the plane or to share with colleagues. And there is an added benefit of a print catalog – the free advertising that your company will get just from being carried around the convention floor by prospects!
With more and more of what was traditionally printed being digitized, it is still important to have print items. Everything from the look to the literal feel of your print materials helps to cultivate your business and is still valuable for marketing your company. Digital media hasn’t taken over yet – it’s a compliment to the print materials you use in your day to day business, as well as for special events.
We’ve all heard the Ford and Chevy jokes, right? We’ve all seen the bumper stickers in the back windows of big pick up trucks. Most people are loyal to their brand of automobiles because it was their first car or because they have had good luck with that certain brand. Plastic card printing can be cost effective for you and if done correctly can keep your customers coming back. One of the best ways to do this is with a well conceived print marketing campaign.
In the increasingly competitive automotive industry, how do you make your dealership stand out from the crowd? How do you keep your customers loyal to your dealership? In more instances you will find that a high level of customer service is the top answer to both of these questions. While you can provide great customer service when your customer is in your dealership, you must ensure that he/she is always thinking about you in a positive way. One of the best ways to do this is with a well conceived print marketing campaign.
A great way to start this is with a mail campaign that looks professional and is beneficial to your customer. Plastic postcard printing can be cost effective for you and if done correctly can keep your customers coming back. Plastic cards are durable and easy to carry. While there are hundreds of uses for plastic cards, the below are just a few to get the ball rolling.
Uses for plastic cards:
• Promotional offers
• Thank you card with VIP customer card attached
• Service reminders
• Warranty Cards
• Roadside assistance information cards
• Direct Mail campaigns
When purchasing an automobile, customers are very brand loyal. There are a number of places they can choose to purchase those brands. By reaching out to customers and potential customers, you can ensure that these people will have you in mind when making their next purchase.
Print Brain is a quick-quiz that tests your printing knowledge. This time, we’re seeing just how plastic the printing world is becoming. The quiz asks a simple question – but the answers will cause you to think.
Here’s the Print Brain question:
How many different applications of full color plastic card printing has this blogger been able to identify?
Before you can answer, you might want to think through the possibilities. Excited, here is the answer . . .
Here’s the list we came up with with the help of http://www.my1stop.com/products/plastic-card-printing.html:
Gift Card Fundraiser Printing
Gift Card Printing
Key Card Printing
Membership Card Printing
Access Control Card Printing
Insurance Card Printing
Calendar Card Printing
VIP Card Printing
Loyalty Card Printing
Luggage Tag Printing
Business Card Printing
Have other applications to share – dare to challenge the 11 we listed? Post up your additions anytime .