Have you ever wondered why some businesses seem to have this uncanny ability to get customers and keep them coming in the door? Sometimes it is pricing or customer service or it may be as simple as the feeling they get when they leave your establishment. It is the little things that can help, or prevent, customers from coming on board. Presentation Folders have a way of making a customer feel secure. They show that you take pride in your business, and that you care enough about your customers to want them to be organized. Here are just a few ways different businesses can utilize pocket folders:
- Schools – Orientation or financial aid packets
- Banks – New account paperwork, loan information
- Tax Preparers – Hold important copies such as W2’s and other paperwork
- Insurance – Policy information
- Medical – Procedure information, educational and nutritional information
- Automotive – Vehicle sale information, warranty information
To create a presentation folder that is perfect for your business, and the message you want to convey, design and concept are key. A pocket folder can be simple and elegant, with maybe a foil logo, or it can be a high color, glossy, “jump off the page” design. Whatever your business image or philosophy, it should be easily seen right on the folder. Adding your contact information is also very important and normally is seen on the pocket or back of the presentation folder. Both are great areas to put important information.
Budget is always an issue; however, you will find that a good printing company will give you options that can fit into all budgets. Presentation folders are an investment in your customers, and the payoff for the cost can be more customers, and even more profits.
Some businesses forget that marketing is not a cost, but an investment in their future. The point never rang more true than when Gatorade mailed a folder highlighting their sports drinks to coaches, schools and other athletic directors. This wasn’t just an ordinary folder. First, the design was as eye catching as they come with the die-cut Gatorade bottle, spot UV varnish to make the folder pop in all the right places, and great marketing flyers to further sell their products. Needless to say, it worked and the recipient of the folder is buying from them. Is it always that easy? Probably not. But it doesn’t hurt sales to impress your prospective customers with a presentation folder that commands attention.
Custom folders are a good option for a product launch or prospective client meetings. Product launches can be good for companies who want to announce, and display, their new product or product line, along with sharing details that go along with it. Product launches can be done in a variety of different ways. Either from public parties to private events, to even a mass mailing, these options, and the others that are available, can be customized depending on each individual company, its products and their budget.
Another great option that comes with custom presentation folders is the ability it use many different printing options. Full color printing, as well as choosing material colors of the folders themselves can make a product launch much more memorable, and may lead to better initial interest and product sales. Although people drift to brighter, eye catching colors and more vibrant designs, even a simple one-color folder can pop with the addition of foil or embossing without breaking the bank.
Thanks to the wide availability of options available with custom presentation folders, making a product launch successful can be a great possibility compared to simpler marketing materials that may not be able to display as much information, or catch as much attention. Even better, they leave a lasting impression on your customer, or prospective customer.