Presentation folder

All posts tagged Presentation folder

Never Underestimate the Sales Power of a Great Presentation Folder

Posted by my1stop on May 23, 2012
Posted in: Marketing Collaterals, Presentation Folders. Tagged: , , , , , , , , , . Leave a comment

Some businesses forget that marketing is not a cost, but an investment in their future.  The point never rang more true than when Gatorade mailed a folder highlighting their sports drinks to coaches, schools and other athletic directors.  This wasn’t just an ordinary folder.  First, the design was as eye catching as they come with the die-cut Gatorade bottle, spot UV varnish to make the folder pop in all the right places, and great marketing flyers to further sell their products.  Needless to say, it worked and the recipient of the folder is buying from them.  Is it always that easy? Probably not.  But it doesn’t hurt sales to impress your prospective customers with a presentation folder that commands attention.

Custom folders are a  good option for a product launch or prospective client meetings. Product launches can be good for companies who want to announce, and display, their new product or product line, along with sharing details that go along with it. Product launches can be done in a variety of different ways. Either from public parties to private events, to even a mass mailing, these options, and the others that are available, can be customized depending on each individual company, its products and their budget.

Another great option that comes with custom presentation folders is the ability it use many different printing options. Full color printing, as well as choosing material colors of the folders themselves can make a product launch much more memorable, and may lead to better initial interest and product sales. Although people drift to brighter, eye catching colors and more vibrant designs, even a simple one-color folder can pop with the addition of foil or embossing without breaking the bank. 

Thanks to the wide availability of options available with custom presentation folders, making a product launch successful can be a great possibility compared to simpler marketing materials that may not be able to display as much information, or catch as much attention. Even better, they leave a lasting impression on your customer, or prospective customer.

Designing a Custom Presentation Folder That Gets Noticed

Posted by wmeadows2013 on April 18, 2012
Posted in: Educational Printing, Marketing Collaterals, Presentation Folders. Tagged: , , , , , , , , , , . Leave a comment

Custom presentation folders are great for events where packets of information need to be distributed to registrants or participants. These folders can keep information organized, as well as serve as a place for participants to keep more information, or notes, that they may receive through the event (such as business cards or key points from a keynote speech or seminar). Creating that “wow” factor for a presentation folder so it will not get thrown out with other marketing materials can be the most challenging part of the entire process.

Once the initial information to include in the pocket folder has been finalized, it’s time to think about the design of the presentation folder itself. Depending on the folder printing company, full color folder designs, as well as spot color and foil folder printing is available. The budget and projected expenses for the project will most likely help a company design which type of color printing is best for them. Sometimes limiting pricing to the outside and pockets of the folder, or 4cp/0, can help reduce costs.  In fact, because front-only presentation folder printing includes printing on the pockets, it is normally the most popular option for most businesses.  You get the advantage of a full-color folder that grabs attention, without paying for printing on the inside of the folder.

Another budget factor when designing folders is the choice to hire a designer to create the design for the front/pockets and inside of the folder. Depending on the industry and the size of the event, a fully-designed folder that was created by a graphic designer can help make a strong, positive impression from folder recipients. It is worth the extra cost to have a professional design a custom presentation folder that gets noticed, than to have a folder that gets tossed away.

The overall look of the folder should have a cohesive feel and should tie in to the overall marketing feel of your business. The designer should use similar colors and weave in related graphics. The logo of the sponsoring company or event should be featured prominently on the folder if it fits in with the overall design.

Once a graphic designer designs the folder, the deciding board or group of employees can look it over and point out any corrections of information that they would like to add. Once all corrections have been made, the final design can be send to the folder printing company for production and your company is ready to shine at their next event!

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Presentation Folders – The Latest Trends in Presentation Folder Printing

Posted by wmeadows2013 on December 23, 2009
Posted in: General Discussion, Marketing Collaterals, Presentation Folders. Tagged: , , , , , , , , . Leave a comment

New sizes. Multiple pockets. Variable printing.  DVD slits. These are just some of the latest trends in presentation folder printing.  At My1Stop.com we see these and other presentation folder printing trends taking off in a big way as our customers look to differentiate themselves – in a time when a first and lasting impressions have never been more valuable.

The newest presentation folder printing size is a jumbo 9” x 14.5”. This format really stands out in crowd – and provides ample room for uniquely sized pocket inserts. To get the most out every inch, budget minded marketers are ordering presentation folder printing with pockets on both sides – not just the left or right. Using two pockets provides space for more media at a very low cost. When it comes to media, the trend is to have pockets slit to size for DVD or CD inserts.  For great suppliers, this is typically at no additional charge.

Digital printing or custom presentation folders has opened the personalization opportunities – in a big way – for custom presentation folder printing. At a low per folder cost, you can personalize or number each folder you order. That’s a trend that adds real value to your presentations.

Oh yeah, and “Foil and Embossed” is back – and never more trendy. With a variety of foil and folder colors, creating a unique look for your custom presentation folders has never been easier.

So, join the trend! It’s never been easier to make a lasting impression with presentation folder printing.

Stand Out from the Competition! How Presentation Folders Can Give You the Edge…

Posted by wmeadows2013 on October 9, 2007
Posted in: Marketing Collaterals, Presentation Folders. Tagged: , , , , , , , , . Leave a comment

Haven’t we all been guilty of judging a book by the cover before? Precisely the point. You sometimes don’t get a second chance to make a first impression, right? Cliché, yes, but they have become that way because we all know it is true. Presentation folders have become a staple in every business and they need to make a wonderful first impression. With so much vital information being placed within the folder, many businesses underestimate the true value of the presentation folders themselves. When implemented properly, presentation folders can give you the advantage needed to distance yourself from the competition!!

Presentation folders have become a staple in every business. Whether for new or potential clients, product and service information, media kits, or tradeshow pamphlets – presentation folders have the ability to differentiate you from your competition.

With so much vital information being placed within the folder, many businesses underestimate the true value of the presentation folders themselves. You only get one shot to make a first impression and these customized folders can make you stand out in your industry!

Presentation folders should be an extension of your company, in both creative and structural design. This is your chance to brand the business by relaying; (1) who you are as a company and; (2) whatever message you wish to convey to your potential audience. This is vital because a clever construct can keep the attention of your target audience long enough to make the necessary impression.

While aesthetically pleasing, your presentation folders should also be practical. Don’t stuff your materials into a one-pocket folder. Instead, opt for two pockets which will allow you the advantage of dual facings! The actual pockets can be printed as well to provide continuity between the outside and inside of your folder design.

Overall, be smart with your presentation folder printing decisions. Find a company that is willing to explore options with you to ensure your final product is ideal. When implemented properly, presentation folders can give you the advantage needed to distance yourself from the competition!

5 Great Reasons To Print The Pockets Of Your Folders!

Posted by wmeadows2013 on December 7, 2006
Posted in: Marketing Collaterals, Presentation Folders, Printing Tips, Promotions. Tagged: , , , , , , , , . Leave a comment

We saw a great pocket folder design at our real estate agents’ office the other day. The pockets – on the inside of the folder – we’re printed. Very cool. Right under the spot where our agents’ business card could be inserted, she had her contact info printed – right on the pocket. The presentation folder was awesome looking, done in full color printing.

We liked the idea so much, we came up with 5 great reasons to print the pockets of your presentation folders. Read on . . .

5 Great Reasons To Print The Pockets!

– It’s A Much More Professional Look
– Pockets Don’t get Lost – Business Cards Do
– Sets You Apart From Others – Basic Marketing 101
– Printed Pockets Are Another Source Of Key Information For Customers
– Don’t Have To Cost More! See www.my1stop.com/Presentation-Folder-Printing.aspx.

Remove the business card – and your customer still has your folder with your cell phone and E-mail info or whatever.

Is there a down-side to this idea?

The Best Presentation Folder Design Anywhere. Ever. Honest.

Posted by wmeadows2013 on December 6, 2006
Posted in: Marketing Collaterals, Presentation Folders, Printing Tips. Tagged: , , , , , , , , . Leave a comment

I’ve seen it, too. The best presentation folder design ever. It should be framed. Maybe it belongs in the Louvre – or some fancy place in France. Nothing else really compares.

Right now, it’s at my dentists office. No, really.

Upon arriving at my dentist to have a emergency crown affixed, I was presented with the new patient folder. Wow. No offense to dentists, but this was a great design.

I know, It’s just a presentation folder. But check out the design features – and I’ll bet you just don’t have a design that can beat this one. Especially the price . . .

The Best Design Ever.
The full color presentation folder bled edge-to-edge – inside and out – with brilliant pictures of the whitest biggest toothy smiles you can imagine. On the spine, where the ink was printed was clean crisp fold. No big break-up of ink and paper here.

Even the pockets were printed to match the inside back cover. Each pocket had business card slits – when I pulled the cards out – a business card graphic with all of the info was right where the card came off. Excellent! The text was trapped so tightly into the background smile photo that I had to get out a loop (a printers magnifying glass for you new-school people) to see the dots. Flawless trapping. The dots – under the loop – counted to a true 2400 dpi. I counted them – myself.

The piece de-resistance? After ogling over the folder not one smudgy print had blurred or smudged the ink. A fine thin layer of aqueous coating had been applied to seal the deign in. Perfect.

The Best Price Ever.
When I got the bill for my crown from the receptionist on the way out, I asked her if I really got to keep the folder. Sort of a dentist toy box reward for adults thing. I mean, I had to ask because – given the price of the temporary crown – I figured the presentation folders cost like $10 apiece, right.

No. Less than $2.50 each. Imagine, the Mona Lisa of presentation folders at two and half bucks each. I loved my dentist. Until the Novocain wore off anyway.

Can’t Beat This.
Given the description of the master piece from my dentist, I invite any one to try to describe a better presentation folder design – and deal!

Personalize A Full Color Presentation Folder?

Posted by wmeadows2013 on September 26, 2006
Posted in: Marketing Collaterals, Presentation Folders, Printing Tips. Tagged: , , , , , , , , . Leave a comment

Well. This was a new one on me. And I Like it!

The realtor for a high-end community really wanted to “wow” prospects who would be spending over a million bucks on new homes in the community. Her idea? Add the prospects names and personal information to the outside of the presentation folders that she had designed for the community. She started with simple personalization, like “Prepared Especially for the Johnson Family” printed on the cover of her full color presentation folders. Now she’s adding the kids names if she knows them, pictures of the family if she can find them.

The results? Selling more homes than ever!

The trick? Read on . . .

The trick to personalizing full color presentation folders was two fold.

First Trick. Get good pricing from a vendor who can print 25 or 50 folders rather than 250 or 1000 – affordably. This low quantity approach lets the realtor group 25 or so prospects into a single order – with each folder in the order having different copy than the other folder.

Second Trick. Fast turnaround. Like 5 days fast. This is critical for the relator because she gets pretty short notice of interest in the homes she represents.

She found it all, too. Full color presentation folder printing done in 5 days or less with copy changes from folder to folder priced and ordered online from http://www.my1stop.com .

Has anyone else tried using personalized presentation folder printing . . .