My1Stop.com is doing something we have never done before! For the month of November, we are offering free ground shipping for plastic products including plastic cards, table talkers and plastic postcard mailers. This is the perfect time of the year to stock up on plastics. Not only is Black Friday just around the corner, but January 2014 is inching closer; so having those essentials in stock for those times is a must.
Get more information about our free ground shipping on our Promotions page and take advantage of this great savings!
Black Friday is always the kickoff to the holiday shopping season, and also when many businesses get a taste of what is to come over the next few weeks. Many are seeing a shift in the way consumers are purchasing. Instead of fighting in-store sales, customers are going online to purchase their sale items. And now businesses are choosing to start their sales on Thanksgiving Day, as opposed to the traditional Friday. And many people are just waiting until closer to Christmas to shop. Regardless of how customers or businesses choose to purchase, being prepared for the holiday season is a must to keep your business running smoothly and staying profitable.
Retail businesses that use plastic cards and holders also need to keep a healthy supply in stock over the holidays; even more than normal. Plastic gift cards are the easiest product to push, and they provide a high ROI for most companies, so letting them run out could put a huge strain on a business. Not to mention they are ongoing marketing pieces that can be recharged and reused. During the holiday season, getting plastic cards printed can be a challenge, so the farther away from Christmas you order your cards, the better your turn times and pricing will be. In fact, there are times when a business can place orders at the beginning of December, and not get their cards until January. The demand is that high this time of the year, so ordering early is imperative. Gift card holders are more easily accessible and sometimes even have stock, or off-the-shelf, options to cut down on turn times and cost. Another way to stay prepared is to stay stocked with every day, general supplies. Online companies need to keep shipping labels, packing slips, and any other items needed to fulfill orders. Nothing will shut down your business, and lose repeat business, faster than running out of shipping supplies. Customers will not purchase again if they cannot get their orders on time. Also having plenty of business cards, letterhead and envelopes on hand also helps with sales and office functions, keeping things running smoothly.Marketing is very important to drive in business; however, the best marketing will not help if you do not prepare for the business coming in. With just a few short weeks left in the holiday season, making sure you have the supplies you need will keep you up and running for a successful holiday season.
Every business is always looking for ways to grow. Whether they want new customers, get their current customers in the door or both, plastic cards are a great way to increase revenue and grow your business. Because you can use plastic cards in so many different ways, a business can tailor a program based on their size and budget. Some businesses want to have a gift card program. Some simply want to advertise a program. And there are now businesses that opt for a plastic business card instead of a traditional paper one. All of these options, or even just one or two can provide new opportunities for growth. Plastic card printing doesn’t have to be complicated for a business to achieve results. Here is how!
A plastic gift card program can seem a little overwhelming if a business has never done one. There are a few routes to choose from when it comes to a gift card program. First, if you can take credit cards, then you can probably take gift cards on the same system. It is as easy as contacting your point of purchase provider and asking questions. A more simple option is choosing a gift card that comes with a barcode or custom number with the actual gift amount directly on the plastic card. The cashier simply takes the card and manually types in the gift amount, or scan in the barcode. Most consumers tend to spend more than what is offered on their gift card, so it is a win-win for both business and consumer.
Another great way to utilize a plastic card is by offering a discount or advertising promotion right on the card. You can send this type of promotion via mail attached to a paper marketing piece, or opt for a plastic postcard mailing where the customer can snap out the card from the rest of the mail piece. Not only does this make the marketing mailer interactive, but the fact that the entire piece is plastic makes it less likely to get thrown in the garbage. Plastic postcards tend to average a much higher return on investment than a standard paper postcard.
And finally, another great marketing option is a plastic business card. If you get several business cards, either at a trade show or just in a highly competitive retail area, a plastic business card is easily found in a stack of paper ones. They also tend to be slightly larger, definitely more durable, and fit great in any wallet or pocketbook. The likelihood that it will be lost or destroyed in a washer is much less compared to its paper counterparts. There is full color, clear and frosted plastic business cards that make them stand out even more.
Implementing plastic cards into any business strategy is a great way to keep current customers happy, acquire new ones and see continued sales. Budgets large and small can all benefit from these little marketing billboards, and enjoy the results throughout the year!
Plastic postcard mailers are a great way to get the attention of current and potential customers by sending them something that they don’t normally receive. Additionally, the sturdiness of the plastic postcards will entice many recipients to interact with the mail piece, which increases the ROI supstancially compared to a paper postcard.
Plastic mailers can be designed similar to traditional paper mailers; however, there are options you can add to a plastic postcard mailer to make the piece even more interesting. For instance, you can add a plastic card or key tag that can be punched out leaving a constant reminder of your business. This cards and key tags can serve a variety of purposes, such as:
- Loyalty card– customer can gain points that are redeemable for rewards or exclusive discounts.
- Gift card– giving customers a $5 or $10 gift card can give them the push they need to go into the business, thus possibly either purchasing more or returning at a later date.
- Exclusive coupon– offer customers who bring in the plastic card a discount, such as 15% off their entire purchase or $10 off a $50 purchase
- Business card– a sturdy business card for a professional that could be used often or for a long period of time (such as a real estate agent or an exterminator) can also be a great way for customers to keep a business on their mind when they need it.
These are just some of the examples when it would be beneficial to utilize plastic card mailers that include perforated cards and key tags. However, not all plastic mailers need to have these types of features. Your business can choose as many bells and whistles as it wants. The choices are limitless.
Many companies recognize the benefits of implementing some form of plastic card printing into their business by having gift, identification, membership, or other type of cards. But many get stumped when deciding how the card should look. It’s not an insignificant decision – your card’s look should portray the utmost professionalism, brand image, and appeal.
Luckily, the design team at My1Stop.com is at your service. The process starts when you contact our design team by completing our Design Project Questionnaire in which you answer questions to help us learn about your brand and your goals. Within 24 hours, one of our designers will contact you to begin the design process. Every step of the way, our Design team will work with you to deliver plastic cards that fit your budget, meet your goals, and of course, look amazing!
My1Stop.com’s design team is comprised of experienced professionals from all areas of print and custom graphic design. Our services have ranged from single page flyers to custom graphic design for airplanes! Our printing expertise combines with our breadth of graphic design services, allowing us to create functional and attractive marketing masterpieces.
When your business is ready to take the step into plastic card printing, don’t let design limitations slow you down. A consultation from our design team is FREE with no obligation. With out design service, My1Stop.com offers truly customized printing. Get started by filling out our Design Project Questionnaire or contact us directly at 1.800.691.7867 or firstname.lastname@example.org. We’ll be ready to answer any of your questions.
In a word, YES!!! Our customers at My1Stop.com absolutely rave about the results they get from plastic card mailings. In fact, our plastic postcard offering is one of our fastest growing products.
Plastic postcards stand out. They stand out because they are different than what most people have been getting in mail boxes since, well, since mailboxes were invented. Over the years, response rates to direct mail envelopes and traditional postcards have tumbled to something below 1 to 3 percent. Recipients have been conditioned to almost involuntarily throw old school direct pieces right into the trash; but plastic card products look different, feel different and most importantly provide an interactive “offer” that consumers react to, instinctively.
So, yeah, your plastic postcard mailer will be noticed in most mailboxes. If you’re thinking about testing or expanding plastic postcards, be sure to include a coupon card, gift card, business card or some sort of “punch out” in your campaign. It’s these “punch out” cards that will get your plastic postcards noticed – and more importantly – cause the recipient to react to the offer printed on the punch out card. Our customers have great success with discount cards and with punch cards.
Keep in mind, too, that not only do plastic postcards stand out and drive responses; they are also very cost effective. Be sure to chat with our customer service team about the cost saving benefits of a plastic postcard when you start planning your next direct mail campaign.
If you want a way to grab customers’ attention, using plastic card printing in your marketing materials is an attractive and professional way to do it. My1Stop.com has many options for you to choose from.
Gift Cards – Nothing says “coming of age” for a company like when it starts printing its own gift cards. Not only are they great for advertising your business, they are also a convenient purchase option for your customers who are looking for great gifts.
Calendar Cards– If your business revolves around a sort of schedule (e.g. athletics, deliveries, event planning, etc.), calendar cards are an excellent, long lasting promotional item.
Luggage Tags – Don’t underestimate the marketing power of the little luggage tag. Print your message on one side, and give personalization options on the other (personalized items are more likely to be used by their owners). Plus, your luggage tags could be seen the world over!
Key Tags – Functionality and visibility are hallmarks of the key tag. Their small size makes them budget friendly as well. Use them as a promotional item or a frequent buyer card.
Membership Cards – The right membership card reflects positively on your organization while helping you manage your membership base. The cards from My1Stop.com come with the features you need at a price that’s nice.
Of course, My1Stop.com has even more plastic card choices than these. We also have graphic design services to help you choose the look and design features of your plastic cards to make them perfect.
Direct mail used to be a letter and envelope or an insert in an advertising deck. Times have changed. Direct mail now includes a range of fresh, new products that have proven to drive response rates to new levels. I’ll include a few of the most popular new direct mail options available from My1Stop.com.
Plastic postcard mailers are exploding in use. These unique products are about as thick as a credit card, come in standard post card sizes and – best of all – they enable you to include plastic cards as a part of the mailing piece. The plastic postcard mailers we see the most of include gift cards. We see so many of these because the “offer” is ready to “snap out” – providing instant interaction for the recipient – and huge time-to-mail, and overall mailing cost, reductions. These plastic postcard mailers eliminate the need for the mailer (you) to print an envelope, print plastic cards, print a letter, insert the card and letter and drop the letter for mailing – at a pretty heavy postage cost. Instead, plastic postcard mailers combine the letter, the plastic card and the envelope into a single mailing piece. And the entire piece can sometimes be mailed at post card rates. That’s a big wow for most direct mailers.
Another trend in direct mail printing is personalization. Again, times have changed. Used to be that personalizing a mailing piece was expensive and the result was a bit odd looking. No more. Post card printing and brochure printing can easily be done with names, numbers, bar codes and even graphics changed on for each mailing piece. Often, the cost for this type of direct mail printing is nominal.
If you’re preparing a direct mail campaign, or just trying to learn more, be sure to look into plastic postcard printing and variable data when doing brochure printing and traditional postcard printing.
How profitable are gift cards? In a word, very! With an estimated $87 billion in 2009 sales, it’s easy to see why so many merchants have flocked to gift card printing over the last 5 to 10 years. Profitability comes in several forms to merchants who opt for gift card printing from suppliers like My1Stop.com .
For the merchant, gift cards are a no-lose proposition. Why? Because either the full card value is never fully used – or purchases made with the gift card exceed the value of the card. As an example, the recipient of a $25 gift card rarely makes a purchase that exactly equals $25. So, if the recipient uses less than $25, the merchant has no cost against the unused value. If the recipient uses more than the gift card value, the merchant enjoys the $25 sale plus the additional sale value. That’s a very profitable scheme.
Yet, it’s because of this win-win scenario for the merchant that some predict the pre-valued gift card will begin to be replaced by the debit gift card. Many merchants and gift card printing suppliers see a trend toward “branded” debit cards as the next new thing in plastic card printing.
Because the gift card landscape is changing rapidly, we suggest that you work with a knowledgeable supplier, like My1Stop.com to get the best vale from your plastic card printing budget.
You can make a big cut in membership card printing costs – by printing your own laser membership cards. You can order plastic membership cards that are embedded in laser friendly papers – enabling you to print your membership cards right on your desktop. Innovative suppliers like www.My1Stop.com offer laser membership card paper that has from one to eight laser membership cards embedded in the paper. You save by printing only the cards you need – when you need them!
Budget-Slashing Features From Laser Membership Cards:
- Print New Member Cards In Just Seconds – While They Watch
- Print One Or Many Laser Membership Cards – Whenever You Need Them
- Eliminate Sorting and Matching Of Membership Cards and Letters
- Personalize Each Card And Membership Letter At The Same Time
- Make Instant Design Changes – With No Additional Costs
- Go Green By Using Fewer Membership Materials
Save on printing, sorting and mailing costs by printing laser membership cards and materials – at the same time. By eliminating tedious and costly hand sorting and matching of cards – laser membership cards free up your time and money so you can focus on getting new members. Each laser membership card is easily snapped out of the paper providing a durable, plastic card that can be printed – one at a time – whenever you need them.