When most people think of custom gift cards, they may be thinking of those purchased at retail businesses or service-based businesses, such as beauty salons or cleaning services. However, custom gift cards to amusement parks, hotels, or vacation destinations can also be a great option for those who want to give an experience-based gift to a loved one or friend. Businesses can take full advantage of offering a plastic gift card to one fun destination in order to improve sales at their own business.
There is some flexibility for a business as to what custom gift card offering they could provide to the recipient. These options could be left up to the amusement park, hotel or other destination. For instance, the custom gift card could be offered for purchasing admission tickets only. Amusement parks may also allow their custom gift cards to be used in amusement park gift shops, food stands, and for other additional purchases in the park that the recipient may want. The more one business offers, the more the other can gain. For instance, a new movie theater may want to offer a gift certificate to a nearby restaurant with any ticket purchase in order to get customers to buy tickets.
Having a flexible gift card that can be spent in gift shops or at restaurants and food stands is also a great idea, as the recipient may already have admission tickets or season passes. Most gift card recipients appreciate the flexibility that comes with gift cards, so in most cases, the more options that are available to them, the better.
Besides the amusement park gift card itself, it is important for the purchaser to consider other expenses, such as lodging, travel expenses, and food. For instance, a family may not appreciate a gift card to an amusement park that is 400 miles away if they do not have the additional cash flow to travel there. However, if you are a hotel, and offer free admission tickets and discounted lodging, you may have a winning combination. Plastic card printing has really expanded into all businesses in some capacity, and these types of co-op programs not only bring in new customers, but builds wonderful business relationships for years to come.
Are fundraiser cards really an effective way to raise funds? If they don’t help raise funds . . . why use them! It turns out that most My1Stop.com customers who use fundraiser cards are quite passionate about the value and simplicity of their card programs. Here’s a bit of insight that our customers who rely on fundraiser cards have shared with us. Hopefully, these insights will help you start or get more from, a fundraiser card program.
Easy To Set Up
Setting up a plastic fundraiser card program is really easy! Many start with a local school, club or organization reaching out to local merchants. The merchants agree to provide a part of each sale made with the cards back to the organization who issues the cards. Simple software makes tracking easy and accurate. Another approach is to work with just merchants, like a sandwich shop. The fundraiser cards work like coupons, giving the consumer a bit of a discount and the issuing organization a piece of each sale using their cards. Most merchants can track these sales easily with their POS systems!
Few Social Implications
The bake sale is under fire. In NY alone, schools are now prohibited from conducting bake sales because the baked goods sold at the sale supposedly contribute to obesity in school kids. Because of this, many schools looking for an alternative to bake sales are finding fundraiser cards to be a more sociably acceptable way to fill the fundraising gap left when their bake sales were canceled. Fundraiser cards come with a great deal of social acceptability and familiarity!
Many fundraiser card based programs generate upwards of 40 to 50 percent of the sales back to the issuing organization. In these tight times – or really anytime – that’s a great return on the minimal investment required to get a fundraiser card program up and running!
If you’re looking for free samples and fundraiser card ideas, get with our customer service team. They offer free samples – and free advice!
According to Jupiter Research, over 75 percent of American consumers have at least one loyalty card. Fully, one-third of the US consumer population has two or more loyalty cards, many printed by suppliers such as My1Stop.com .
Can they work for your business? The key is the data. The most successful loyalty card programs we see, know the right data to collect – and how to use it. As an example, successful loyalty card programs refine their data – looking for clues that tell them which customers would recommend a friend and those who would not. Businesses can use loyalty card based programs to gain this kind of information. When they do, they can incent loyal customers to make recommendations. That can turn into millions of dollars in additional revenue.
In another example, according to the Strategy Center, loyal customers are 15 times more likely to increase their purchases for a supplier or retailer. The trick is to provide information to loyal customers about other goods and services that you provide – that are highly relevant to them. We see great suppliers like My1Stop.com become partners in these growth opportunities by offering – in addition to loyalty card printing – plastic card mailers that target specific customers with relevant premiums and discounts to maximize the lifetime value of their customers.
You can see why we think loyalty card programs can build business in real and sustainable ways. You can also see that loyalty card printing is more – much more – than just the cards. It’s always a good bet to work with an experienced loyalty card printer to make sure you get the best results from your program.
You’ve put the investment of time and money into creating custom gift cards for your company. You have a mailer with an exciting graphic design, you have scores of customers on your mailing list, and you have your marketing program in place to attract more clients…so you are done, right? There might be one more component to consider as part of this effort – custom gift card holders. Why? A custom gift card holder is the finishing touch. It’s a great idea to have the gift card holders match your design and branding. This is an easy way to add a look of professionalism and class to your gift cards.
Figure: Custom gift card with matching gift card holder.
Naturally, you would want both the custom gift card and card holder to represent the quality of services one should expect from your company. The care that you put into designing and printing the gift card extends to the accompanying materials. If the quality doesn’t appeal to the customer, odds are you will have a more difficult time selling to them.
Gift card holders offer extra options for enhancing the message and design theme of any gift card. Here are some things to keep in mind when printing gift card holders.
Using full-color graphics in your design, as well as having it printed on both sides of the holder using an ultra-shiny, coated heavy paper stock is both attractive and useful as it will stand up to wear.
Adding die-cut slits (usually cut diagonally and in sets of two) on the lower half of the custom gift card holder helps make gift card insertion easy and secure.
Running a score line through the center of the holder makes it easier to carry. The score line means that the custom gift card holder can be folded and sealed so that it fits into a wallet, purse, or pocket.
We’ve all heard the Ford and Chevy jokes, right? We’ve all seen the bumper stickers in the back windows of big pick up trucks. Most people are loyal to their brand of automobiles because it was their first car or because they have had good luck with that certain brand. Plastic card printing can be cost effective for you and if done correctly can keep your customers coming back. One of the best ways to do this is with a well conceived print marketing campaign.
In the increasingly competitive automotive industry, how do you make your dealership stand out from the crowd? How do you keep your customers loyal to your dealership? In more instances you will find that a high level of customer service is the top answer to both of these questions. While you can provide great customer service when your customer is in your dealership, you must ensure that he/she is always thinking about you in a positive way. One of the best ways to do this is with a well conceived print marketing campaign.
A great way to start this is with a mail campaign that looks professional and is beneficial to your customer. Plastic postcard printing can be cost effective for you and if done correctly can keep your customers coming back. Plastic cards are durable and easy to carry. While there are hundreds of uses for plastic cards, the below are just a few to get the ball rolling.
Uses for plastic cards:
• Promotional offers
• Thank you card with VIP customer card attached
• Service reminders
• Warranty Cards
• Roadside assistance information cards
• Direct Mail campaigns
When purchasing an automobile, customers are very brand loyal. There are a number of places they can choose to purchase those brands. By reaching out to customers and potential customers, you can ensure that these people will have you in mind when making their next purchase.
Print Brain is a quick-quiz that tests your printing knowledge. This time, we’re seeing just how plastic the printing world is becoming. The quiz asks a simple question – but the answers will cause you to think.
Here’s the Print Brain question:
How many different applications of full color plastic card printing has this blogger been able to identify?
Before you can answer, you might want to think through the possibilities. Excited, here is the answer . . .
Here’s the list we came up with with the help of http://www.my1stop.com/products/plastic-card-printing.html:
Gift Card Fundraiser Printing
Gift Card Printing
Key Card Printing
Membership Card Printing
Access Control Card Printing
Insurance Card Printing
Calendar Card Printing
VIP Card Printing
Loyalty Card Printing
Luggage Tag Printing
Business Card Printing
Have other applications to share – dare to challenge the 11 we listed? Post up your additions anytime .
Take the newest Print Brain test! Print Brain is a quick-quiz that tests your printing knowledge.
See if you can guess what full color plastic card printing is really printed on. If you know the answer already, I might guess that you are either:a) a chemist
b) a printing or design professional in need of a break
c) someone who buys plastic card printing – and who definitely needs a break!So what is full color plastic card printing actually done on?
Got your answer? Write it down. Turn your paper over. No cheating . . .
Take the newest Print Brain test! Print Brain is a quick-quiz that tests your printing knowledge.
Plastic card printing is typically done on polyvinyl chloride, a thermoplastic (not a true plastic) most commonly known as . . . PVC!
That’s right. Before you start cutting up old pieces of white irrigation pipe to make gift cards from – keep in mind that the process for making a plastic card are a bit different than those of making a piece of backyard pipe!
However, new composites are reaching the market. You can learn more about plastic card printing and emerging materials from http://www.my1stop.com where they stay on top of all things plastic cards!
You can learn everything you ever wanted to know about PVC at http://en.wikipedia.org/wiki/Polyvinyl_chloride.
All plastic card printing used to be the same. Pick a plastic card color, pick a printing color – maybe two – pay a lot – wait quite a while – and your cards would arrive. Boring. Bland. Expensive. Slow! Poor results.
No more! You can have full color plastic card printing done your way – with great results! Here’s how . . .
The First Secret
Design with flair! Use full color graphics including photos, logos, products shots or whatever you have. Digital plastic card printing lets you turn a plastic gift card or key card into a mini Mona Lisa.
The Second Secret
Go for the edge! Design your full color plastic card printing so that the colors run right to the edge! New printing techniques eliminate the need for that old-school fuzzy white spot just before the edge. Time for your plastic cards to get edgy!
The Third Secret
Money is not object! Really. Adding all of the color you can come up with – printed edge to edge – typically wont cost more than the old school colored card with 1 or 2 printing colors. Get more without spending more!
The Fourth Secret
Think fast-features! It’s a crazy digital world out there and digital in the plastic card printing world means fast. Standard turnaround for your full color – fully featured plastic cards can be done in 5 days – sometimes even less! get your plastic moving!
The Fifth Secret
Save time and cost by ordering online! The web is the perfect way for you to get an instant online price and to drives the sales rep commission right our of your budget. Click on http://www.my1stop.com and prove it to yourself!