Every business tries to figure out the best way to market to their customers. Whether it is through social media, mailings or simple word-of-mouth, it can be tricky to keep customers engaged in your business. One marketing piece that always seems to make a customer look twice is magnets.
Magnets are not your typical promotional piece. There are a wide variety of shapes, sizes, colors and uses that make them very versatile depending on what you want to achieve; however, your method of delivery is usually the challenge with magnets for many reasons. First, magnets are not the easiest thing to mail. The USPS is very strict on sending magnets through the postal system. Putting the magnet in an envelope is a great way to mail, but you can now use a magnetic postcard. These mail-friendly postcards have a magnet built into the piece that, most often; you just peel out and stick. There is a catch. This method can be very costly. Instead, many businesses print coupon magnets, which combine the best of both worlds by offering a permanent magnet and tear-out coupons to use, all in one sheet. These can be designed to fit perfectly in a #10 envelope.
Custom shapes are a great attention grabbing idea. Nothing stands out more than house shaped magnet for a mortgage company, or even a tooth shaped magnet for a dentist. You can put your business contact information easily on these magnets, and they last on your customer’s fridge or metal cabinets for years. Take it one step further and use your magnets for a “save-the-date” promotion. Unlike paper marketing pieces, magnets will get face time every time your customer opens their refrigerator; same with a magnetic business card, frame magnet or a calendar magnet.
Anytime you give a magnet, not only are you promoting your business, but you are giving your customers a functional marketing piece that will not get thrown out with the trash. Whether you mail out your magnet, hand them out at tradeshows or open housess, or simply put in their bagged purchase, they will get utilized. They are fun, can be affordable and practical for everyone to use.
Retail and hospitality oriented businesses are constantly trying to figure the right way to market and grow. Whether they need more sales, customers, or other goals, choosing how to get a message out to prospective and current customers, in the right way, can be challenging. Many businesses trend towards the same marketing style and over time this become ineffective. Sending the same materials over and over not only wastes money, but the collaterals tend to be thrown out and completely ignored. Businesses need to try fresh concepts and ideas to obtain results, and one great marketing push to try is a key tag loyalty program.
Key tag printing has been around for a while; however, businesses are a little intimidated to try and begin one; or maybe they are just not sure which type of program they should use. The fact is they can be very easy. Even for a small mom and pop shop that has very limited resources can take advantage of what key tags can do for their business. They are the perfect way to keep customers reminded daily of your business and even incite them to purchase more than normal. By opting for a barcode on the key tag, a business can track every customer that uses their tag and offer rewards based on purchase price, or even offer a discount at checkout with their key tag.
Because there are many different key tag options, it is important to have a game plan on what kind of key tag works best for the business marketing plan. A smaller business may want to just use a single key tag, where others may want a plastic card/key tag combination. Using the combination approach gives customers the option of showing their card, as opposed to their key tag. Or even go one step further and choose a card with two or three key tags to accommodate anyone in the house. Here are some steps to help through this process:
- Decide what your business wants to offer. Do you want to just track customer usage, or do you want to offer a discount with each use?
- What is your budget for your program? Make sure you factor in the cost of designing your piece, printing and how you are going to get the key tag into your customer’s hands.
- Next, which style works best with your goals? Do you need a card and a key tag(s), or just a single key tag? Do you want to track with a barcode right on the card or key tag, or will you use a different method, like manually entering a number or discount.
Although the process can seem a bit overwhelming, it doesn’t have to be. Researching programs on the web is a great way to get ideas, and most reputable key tag printing companies offer pricing, templates and other information online saving you tons of time. No matter what the budget or experience, a business can create a great key tag loyalty program that gets results without breaking the bank.
Sell sheets can get you a lot of affordable attention. My1Stop.com customers who order sell sheets tell us that getting a good return is about design and placement – of course having a great supplier helps, too.
Sell sheet design. Designing sell sheets that look very much like a brochure is a common mistake that many unsuccessful sell sheet programs have in common. Our customers suggest that a sell sheet should look and “behave” more like an advertisement than a brochure. The design needs to be simple and eye catching like most great ads and the sell sheet content should “behave” in a focused manner – relying on a very few key sales features and benefits to prompt interest . As an example, a poor sell sheet design would have only one picture – or more than four – include minimal copy or way too much detailed copy – and include no benefits or long list of them.
A great real estate sell sheet design would be printed on one side, show a large curb-side picture of the house and three to four images of the best features of the house. The features would include the price and the number of bedrooms, baths and extra rooms and one or two benefits that set the home apart from its’ competitors. Benefits might be proximity to schools, parks, mass transit and the like.
Sell sheet placement. Location. Location. Location. Here’s the rule of thumb for where to display your sell sheets; anywhere you can that has relevance to your products and services – and where your customers are. As an example, the real estate sell sheets you see in boxes on for sale signs are a great example of well place sell sheets. So, too, are trade show booths, your office lobby, with other retailers who sell complimentary goods or services.
Your business needs sell sheets if you can be certain that your sell sheets can be placed in highly relevant places and if you can create a design that is more like an ad than a brochure.
If you want to see some successful sell sheets, just let me know. We have examples from many businesses and organizations from around the country – we’re happy to help you succeed.
Custom magnets are an affordable – long lasting promotional item. They’re a staple for many marketers because custom magnets stick in so many highly visible places. In fact you can get more attention than a freeway billboard, with a great custom magnet design that is quality printed from someone like My1Stop.com.
We’ve seen custom magnets stuck to some typical – and some very amazing places. Normally, most custom magnets become fridge magnets or vehicle magnets. But we’ve seen them on file cabinets at the doctor’s office, storage shelves in office cubicles and stuck to metal doors in many shipping departments. We’ve seen custom magnets stuck to warehouse rack bins, workman’s tool boxes and on purchasing department cabinet doors. We have even seen custom magnets on metal signs of every kind and on metal clipboards used by service reps.
You can get a lot of visibility with custom magnets when you start thinking about all of the places your magnets can be stuck. In fact, you can even send your custom magnets in a mailer with magnet included. Use the mailer to provide the recipient all of the places they might use your custom magnets.
If you like a lot of exposure for not a lot of expense, you owe it to yourself to look around – and see all of the places your new custom magnets should be found.
Custom Printed Magnets can be a great way to keep your business name in front of your customer. They are inexpensive, colorful and can be mailed very easily to a large group of people. Custom printed magnets are perfect for small businesses looking to expand their reach in the community. They are perfect for realtors, business owners and other services providers. The great thing about custom printed magnets is they have the potential to be in front of your target audience for a long period of time .
Tips for printing great Custom Magnets
- Appealing – Make it appealing and easy to look at. If it looks nice, it will stay on the fridge longer
- Provide Information – Make sure the address, phone number and web address are clearly printed on the magnet
- Customize to fit business – Magnets come in many different shapes and sizes, so choose the one that is appropriate for your clients. If you are a pizza parlor, make the magnet in the shape of a pizza.
Suggested Business’s to use Custom Printed Magnets
- Real Estate Agents
- Automobile Related – Oil change, services, dealership, etc
- Doctors and Veterinarian’s
- Wedding Planners
Standing out and cutting through the clutter at trade shows and conferences can be challenging. More and more, companies are using different methods to get consumers to remember their brands. One way companies do this is by giving away what is commonly referred to as “schwag.” Schwag is generally deemed the coolest of the cool when it comes to getting free stuff. The term’s origins are not exactly known, but is said to have come from the word swag (S.tuff W.e A.ll G.et).
Remarkable “schwag” items are functional and trendy, and end up becoming the most talked about gizmos of the convention or conference. You will know you’ve struck “schwag” gold if attendees are frequently asking what booth a giveaway came from. How can these items help business? If the gadget is generating buzz at the show that publicity is invaluable. Upon return to their offices, recipients of your schwag will pass the items around their offices thus spreading the word further. Memorable schwag can result in increased business, since the next time your product or service is needed, your brand message will resonate.
What makes a good schwag item you may ask? Now is the time to get creative. Find an item that is useful, entertaining, and representative of your branding, corporate image, or a clever idea you’re trying to promote. Maybe you are a tech company offering memory solutions, so a unique flash drive with your logo on it would be a great item to give away.
Now that you have found your item, you must make sure that your company logo will be represented will. Choose a print company that will be able to print on a multitude of items. Image transferance from brand to schwag item will only result if your logo is clearly and prominently displayed. Quality printing is a must to achieve the desired impact of the influential schwag.
So remember: When planning your next free giveaway, choose a product that is cool, trendy, or different, and find a good printing company to display your logo on the item. If done correctly you could have the schwag that is the buzz of the next trade show.
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All custom magnets (save the date magnets, fridge magnets, promotional magnets) are not made equal. You need to think about this if you’re ordering full color custom magnets because . . .
5 Things You need To Know About Buying Custom Promotional Magnets
Mega-thin magnets don’t work. Don’t buy them. You’ve seen the mega-thin custom magnets around – they are so thin that they curl-up like paper – they don’t stick. A good custom magnet supplier will offer you free samples before you order. If the magnet stock curls up – don’t buy it.
Cheap magnets cost way too much. Odds are that a low-cost magnet has less magnetic quality. Magnets are measured in poles. You want 10 to 12 poles. get samples. If the samples fall on the floor – not only did your promotion al message get lost – your business looked to cheap to send good stuff. get samples.
Full color is not too expensive. If your message is worth putting on a custom magnet – then print in full color. The new digital printers out there have brought full color custom magnet printing prices down – way down. You can often buy full color magnets for just about the same price as the older one or two color custom magnets. Remember, photos – in full color – leave a lasting impression.
Mailing magnets the easy way. If you have a lot of magnets to sort and stuff into envelopes for mailing. Don’t bother. There’s a better way. You can buy custom magnets already attached to a letter or document that is ready to be mailed. Some of these “integrate magnet” solutions even allow you to personalize each letter – and each custom magnet – on your desktop printer. Some of the printers can print the whole job for you. Cost more? maybe not – if you figure in your time and energy to manually stuff the letters and magnets. Check it out at http://www.my1stop.com/magnetContents.aspx .
Have fun! Designing custom magnets in full color should be a gas. The advent of full color printing has turned custom magnet project into an opportunity to create mina Mona Lisa – that stick around for almost as long as she has! Quality printing sites, like My1Stop.com offer free design templates for quick download.
So what are reading this line for? Have fun – get started . . . !
Ready to grow your small business? It’s all about marketing. For many small businesses, the best idea is to make one person the supreme and defacto marketing manager deluxe (even if it’s only part time). This person funnels everyone’s’ ideas and puts the best ones out there to work for the business.
Here are a 5 tips to get your marketing manager deluxe started:
1. Get Some Design Help For Your Business Materials
2. Find High Quality Printing at Low Prices
3. Get Some Outside Advice On Small Business Marketing
4. Read John Jantsch’s August 06′ Blog Who Wears the Marketing Hat In Your Business?
The final, 5th tip? Most important. Stay the course and bend with the trail. Get a good but short marketing plan together and stick to it – but be willing to make changes based on results of your marketing efforts and changes in your market.
What’s your idea . . .?