Businesses struggle every day trying to find the right marketing strategy to bring customers in the door and not cost a fortune. Mailings have been a tried and true method; however, with the online marketing and email coming into play, several businesses have gone online as opposed to using traditional methods, such as mailings to increase business. Now that this shift has occurred, most consumers need something that will really grab attention in order to look twice at a mail piece. One product that gets seriously overlooked is Pressure Seal and U-Seal™.
Pressure Seal mailings are traditionally used for more official functions such as pin numbers, grade card reports, bill statements or confidential results. U-Seal™ is used the same way as Pressure Seal only they are primarily for items that do not require strict confidentiality; such as utility bills. This is why using pressure seal/u-seal for marketing is a stroke of marketing genius. The less you put on the front of the sealed piece, the more inclined a consumer is to open just because they do not want to miss an important piece of mail. Right from the start you have their attention. Although Z-Fold is the most common choice of fold, many businesses are using a C-Fold version of these forms because you can design the form in such a way that when the customer perfs off the edges, it will actually leave a coupon that slips out.
The other nice thing about Pressure Seal or U-Seal™ is you can run them through your laser printer, so printing is very easy and affordable. U-Seal™ only needs 10 lbs of pressure to seal. That means all you need to do is hand-seal the form. This is cheaper than going the pressure seal route. Press Seal does require a machine to fold and seal the mailer before you can send them out. This makes Pressure Seal a much more secure document and can withstand the beating it may get in the mail system. Unless you are already using pressure seal, or plan on moving other forms over to pressure seal, a U-Seal™ mailing is the one to choose.
Regardless which form you choose, when marketing with mailers, any way to get customers to look twice and not throw the piece in the trash is a good thing. The more interactive a piece, the more attention it gets. It is worth a try if you have never marketed this way before, and you may be surprised on the ROI of this unique mailer.