Every business tries to figure out the best way to market to their customers. Whether it is through social media, mailings or simple word-of-mouth, it can be tricky to keep customers engaged in your business. One marketing piece that always seems to make a customer look twice is magnets.
Magnets are not your typical promotional piece. There are a wide variety of shapes, sizes, colors and uses that make them very versatile depending on what you want to achieve; however, your method of delivery is usually the challenge with magnets for many reasons. First, magnets are not the easiest thing to mail. The USPS is very strict on sending magnets through the postal system. Putting the magnet in an envelope is a great way to mail, but you can now use a magnetic postcard. These mail-friendly postcards have a magnet built into the piece that, most often; you just peel out and stick. There is a catch. This method can be very costly. Instead, many businesses print coupon magnets, which combine the best of both worlds by offering a permanent magnet and tear-out coupons to use, all in one sheet. These can be designed to fit perfectly in a #10 envelope.
Custom shapes are a great attention grabbing idea. Nothing stands out more than house shaped magnet for a mortgage company, or even a tooth shaped magnet for a dentist. You can put your business contact information easily on these magnets, and they last on your customer’s fridge or metal cabinets for years. Take it one step further and use your magnets for a “save-the-date” promotion. Unlike paper marketing pieces, magnets will get face time every time your customer opens their refrigerator; same with a magnetic business card, frame magnet or a calendar magnet.
Anytime you give a magnet, not only are you promoting your business, but you are giving your customers a functional marketing piece that will not get thrown out with the trash. Whether you mail out your magnet, hand them out at tradeshows or open housess, or simply put in their bagged purchase, they will get utilized. They are fun, can be affordable and practical for everyone to use.
Everyone has business cards! And why not! They are an affordable way to network yourself and your business to others. Unfortunately, because everyone has them, many people do not pay much attention to them anymore. They get added to a stack that someone is collecting, if you are lucky. If you are not so lucky, they end up in the trash. You have to have them for your business, but what can you do to make them stand out and not get lost in a sea of other business cards. Well, there are many ways to stand out.
First, the material of a business card is extremely important. Just handing someone the card, they can immediately feel if you have put love into them. For instance, some businesses just print them out on their laser printer on copy paper. Compare that to a thicker paper, such as a tag stock and you can immediately feel the difference without even looking at the information on the card that leaves an impression. Some companies are choosing to really stand out by choosing a magnet business card or a plastic business card. Some take the plastic cards one step further and create their business card in a clear or frosted plastic. Those cards make customers look at them…and keep them looking at them just to figure out how the printing is done and how unique they look. There are so many ways materials can work in your favor.
Another way to make your business card jump is by the colors and designs you choose. You need not have neon colored cards, but if you have a professional looking crisp design, it builds trust and shows you take pride in your corporate image. Some companies add foil or holographic images to their cards. Sometimes that is great and sometimes not so much. It just depends on your company image. You do not want to have a wild colored business card if you are going for a conservative look and vice versa.
Finally, size is also a slight factor also. Although it isn’t a necessity, having a functional business card that isn’t the standard size could also help you stand out. Plastic business cards are a little larger and fit just like a credit card in a wallet, so they are very convenient. Some businesses opt for a non-traditional approach all together and create an unusual shaped card such as an oval or a car or a cake…whatever their business is about. This has both advantages and disadvantages. Unusual shaped cards definitely get noticed; however, your customers may have a hard time finding a place to keep them. A good option would be a custom shaped magnet, where they can just slap it on a refrigerator or filing cabinet.
Like all marketing collaterals, your business cards are a reflection of you and your business. Have fun with them. Add a coupon on the back or a quote. Choosing the right style for you may be a work in progress; however, in the end the rewards will be worth it!