key tags

All posts tagged key tags

2014 is the Year for Customer Loyalty Key Tags

Posted by my1stop on December 10, 2013
Posted in: Hospitality Printing, Industry Specific Products, Plastic Printing, Retail Printing. Tagged: , , , , , , . Leave a comment

Businesses are choosing a wide variety of techniques and tactics to gain new customers and keep the current ones coming in the door. With all of the ideas being utilized, many businesses are forgetting the obvious. The goal is to stay on your customer’s radar, and to do this you need to give them something they will see all the time.  Using traditional marketing such as mailings, television commercials, newspaper/magazine ads are really hit and miss.  Your customer may or may not see the ad.  They may or may not get the postcard in the mail.  So what is a business to do? The answer is simple: Key Tags.

Key tag printing has been around for a while. And it is probably the most under-utilized marketing tool out there today. What better way to keep your business on a customer’s mind all of the time than with a key chain that they literally have in their hands every single day…many times a day! Getting the key tag into the customer’s hands is also much easier to do than you might realize. Here are some ways:

  • Put a Sign Up area right on your website!  Your customers can fill out all of their information and then you can mail them their key tag.  Or even better, have them stop by the local store to pick it up.  They can use it while they are there!
  • Sign them up at the register – you can literally scan a key tag and card combo and hand it right to them to use.  If you don’t want to be too pushy, simply place the information in their package, or hand it to them with their receipt.
  • Have an open house and offer a discount on merchandise for those who sign up.  Offer free food and door prizes which brings everyone out.  Even if they don’t sign up for a loyalty key tag, you may still at least get a sale.
  • Some businesses have added the key tag sign up information into their local paper or circular. You can also send them in the mail.  With the ability to add numbering under the key tag barcode, it is simple for the customer to go online once they receive it and register their personal key tag number. It is risky because you don’t know who will throw the piece away and who will sign up. But if you offer an incentive, you may get a better ROI.
  • Simply hand them out. Go to a mall, a Chamber Coffee or event, or maybe even ask other businesses to help in your effort.  If you give them something in return, like maybe free ad space on the handout, they may be willing to help out your cause if you are not a competitor.

A key tag program has the ability to elevate a business to the next level.  Once you see your custom key tags on everyone’s set of car keys, and the returning customers coming in the door, you will quickly find this type of loyalty program is well worth the investment!

 

 

 

Starting a Key Tag Loyalty Programs During the Holiday Season

Posted by my1stop on December 6, 2012
Posted in: Plastic Printing, Retail Printing. Tagged: , , , , , , , , . Leave a comment

The holidays traditionally are one of the busiest seasons for many retailers. As businesses gear up with marketing promotions and sales, the off-season is the furthest from their minds.  Starting a new incentive program during your busiest time of the year could keep your sales soaring even when peak is over.  Key Tags are a great way to do this.

First, any incentive or loyalty program that gives customers a reason to shop is a win-win for everyone; and getting something in their hands to initiate this is actually the easy part.  Simply hand them a key tag, or a plastic card key tag combination, packet when they check-out and have them sign up online.  Take it one step further, and have your customer sign up while in the store if they choose. You can even send out a targeted mailing to your customers to further your reach.

A key tag on the customers set of car keys will keep their mind on your business because they look at their keys all the time.  However, coming up with a loyalty program that keeps your customers engaged is probably the hardest part. Ask yourself, what would my customers want to receive from my business in return for their loyalty?  Send out surveys, have your sales associates simply ask them, and reward their candor with a coupon, gift certificate, or a small token of your appreciation.  Many companies offer rewards programs, such as if you spend X dollars, you will get X points to use towards a reward.  Some businesses just have you present the loyalty card or key tag for a dollar or percentage discount.

Regardless of which type of loyalty program you create, or the type of key tags you use, the important thing is to be creative and have fun.  Create internal contests as an incentive for your employees to promote the key tag loyalty program.  Make it easy to understand for both customers and employees, so everyone enjoys what your business is trying to accomplish. And remember, although holiday sales are extremely important, keeping customers year round will ultimately keep your business in a positive place and make customers excited about your business all year!

How to Grow Your Business with a Key Tag Loyalty Program

Posted by my1stop on August 28, 2012
Posted in: Automotive Printing, Hospitality Printing, Industry Specific Products, Plastic Printing, Retail Printing. Tagged: , , , , , , , , , , , , . Leave a comment

Retail and hospitality oriented businesses are constantly trying to figure the right way to market and grow.  Whether they need more sales, customers, or other goals, choosing how to get a message out to prospective and current customers, in the right way, can be challenging.  Many businesses trend towards the same marketing style and over time this become ineffective. Sending the same materials over and over not only wastes money, but the collaterals tend to be thrown out and completely ignored.  Businesses need to try fresh concepts and ideas to obtain results, and one great marketing push to try is a key tag loyalty program. 

Key tag printing has been around for a while; however, businesses are a little intimidated to try and begin one; or maybe they are just not sure which type of program they should use. The fact is they can be very easy.  Even for a small mom and pop shop that has very limited resources can take advantage of what key tags can do for their business.  They are the perfect way to keep customers reminded daily of your business and even incite them to purchase more than normal.  By opting for a barcode on the key tag, a business can track every customer that uses their tag and offer rewards based on purchase price, or even offer a discount at checkout with their key tag.  

Because there are many different key tag options, it is important to have a game plan on what kind of key tag works best for the business marketing plan.  A smaller business may want to just use a single key tag, where others may want a plastic card/key tag combination.  Using the combination approach gives customers the option of showing their card, as opposed to their key tag.  Or even go one step further and choose a card with two or three key tags to accommodate anyone in the house.  Here are some steps to help through this process: 

  • Decide what your business wants to offer.  Do you want to just track customer usage, or do you want to offer a discount with each use?
  • What is your budget for your program?  Make sure you factor in the cost of designing your piece, printing and how you are going to get the key tag into your customer’s hands.
  • Next, which style works best with your goals?  Do you need a card and a key tag(s), or just a single key tag?  Do you want to track with a barcode right on the card or key tag, or will you use a different method, like manually entering a number or discount. 

Although the process can seem a bit overwhelming, it doesn’t have to be.  Researching programs on the web is a great way to get ideas, and most reputable key tag printing companies offer pricing, templates and other information online saving you tons of time.  No matter what the budget or experience, a business can create a great key tag loyalty program that gets results without breaking the bank.

Key Tag Printing – How Can Something So Small Yield Amazing Results

Posted by my1stop on June 21, 2012
Posted in: Hospitality Printing, Industry Specific Products, Plastic Printing, Retail Printing. Tagged: , , , , , , , , , . Leave a comment

What is it about key tags that customers seem to love?  Is it the size? Is it the convenience of having it right on your key ring? Or is it something else entirely? Key tags have changed over the years; however, one thing remains the same.  They have an incredible ability to increase customer loyalty and obtain new business.   

Key tags capture an audience.  They are these little plastic rectangles, normally with a barcode and/or numbering, that identifies the customer for a variety of reasons.  Some businesses offer rewards programs and each time you purchase you earn points towards something.  Sometimes these barcodes are used to give an automatic discount on their purchase.  And it may be as simple as faster checkout for the customer. Regardless of the use, customers always love convenience, discounts and free stuff making key tag printing a goldmine for any business.  And truthfully, there isn’t a business that can’t utilize them.  Retail customers can offer discounts or loyalty programs.  Insurance and medical industries can use the barcode to retrieve personal records faster.  And restaurants or hotels can offer instant savings at their establishments.  There really is a place for key tags everywhere.

Sometimes businesses are hesitant on using key tags due to the cost factor.  In this day and age, that is certainly a very valid concern.  However, instead of looking at the total cost and instead look at the price per tag; the normal investment is anywhere between $1.60 clear down to only $0.10 each depending on the number you order.  In fact, the more you order, the cheaper your investment per customer. A dime per customer is quite a cheap price to get them through the door! Although the cost is a bit higher, you can also choose to order different styles that include a plastic card, or multiple key tags, to accommodate a family.

Whatever style a business chooses, a key tag program is truly a win-win for everyone.  Customers receive trust, confidence and the feeling of being valued from your business and you get a great ROI.  Sounds like a great trade off! 

 

Your Plastic Cards And Key Tags Snap Out Of A Direct Mail Postcard!

Posted by wmeadows2013 on June 17, 2009
Posted in: Automotive Printing, Hospitality Printing, Plastic Printing, Promotions, Retail Printing. Tagged: , , , , , , , , , , . Leave a comment

Really. Direct mail postcards are morphing into mailable plastic pieces! Plastic postcards let you add plastic cards and key tags that punch right out of your postcards. Cool. This is an amazing effect that really pumps up customer response to direct mail. Plastic postcards with snap out plastic cards and key tags also cut costs – and material consumption – in big ways while giving you tremendous new features.

Tremendous Features For Mailable Snap out Key Tags and Plastic Cards:

  • Your Mailing Is Interactive – A Proven Response Rate Builder
  • Less IS More – It’s A Postcard and Promotional Item All-In-One
  • Big Cost Cutter – Eliminates Matching Cards and Tags To Envelopes and Letters
  • Very Green Construction – All The Direct Mail Elements Are Combined In 1 Piece
  • There are Affordable From Sites Like www.my1stop.com

These plastic postcards are awesome and easy to design and order. Almost any graphics or postcard design can be modified to include your plastic gift cards, membership cards and key tags. This is the “feel good” solution you need to get highly personalized direct mail pieces in your customer’s hands – with great response rates that come at a small price to our environment – and your budget.

The 3 Things You Need To Know About Plastic Key Tag Printing – From My1Stop.Com

Posted by wmeadows2013 on October 26, 2007
Posted in: Marketing Collaterals, Plastic Printing, Printing Tips. Tagged: , , , , , , , , , , , . Leave a comment

My1Stop.com has launched an innovative key tag product that helps buyers avoid the 3 big pitfalls of personalized plastic key tag buying. Plastic key tags are a great membership tool and long-lasting promotional item. Often staying attached to a key ring for years with membership or marketing messaging intact makes key tags an appealing product. My1Stop.com combines unique key tag design with photo quality digital printing and online ordering tools that will help buyers take time and cost of their next plastic key tag project. – May 21, 2007

Innovative design. The biggest pitfall to plastic key tags is distribution. You leap this pitfall by looking for innovation. My1Stop.com has an innovative plastic key tag that is part of a postcard. When the recipient gets their tags in the mail, they simply punch their personalized key tag out of the postcard and hook up their key ring. This innovative design is beneficial because the personalized tags no longer have to printed, matched to a personalized letter, inserted into an envelope with the letter and mailed. That’s expensive and time consuming process is eliminated with the My1Stop.com plastic key tag postcard punch out.

Photo quality personalization and printing. Personalizing plastic key tags is often done at high cost with poor quality results. This pitfall can be avoided by looking for photo-quality digital printing solutions. As an example, My1Stop.com prints their innovative plastic key tag postcards at 2400dpi using variable digital print output. When the plastic key tag postcard arrives, recipients can see the quality – and more. They see their own highly personalized version of their key tags – ready for use. The benefit of photo quality digital printing is that personalization is lower in cost and can include many variables such as image, text or barcode changes from tag to tag. The photo quality output gives the buyer the benefit of photo quality printing and variable data printing.

Easy online pricing, artwork upload and ordering. The less time you spend meeting with salespeople, getting quotes and sending artwork – the less your plastic key tag project will cost – you. At My1Stop.com, you can get an instant online price for your plastic key tags in less than a minute. You can save your price and share it instantly with other team members. When you’re ready to order, your price is seamlessly transferred to your cart Artwork is quickly and easily uploaded and securely tied to your order. The benefit for you is that you’ll have more time to work on the next project and less to worry about with your plastic key tag order from My1Stop.com.

Personalized Plastic Key Tags From My1Stop.com – Punch Out Of The Postcard Mailer For Easy Mailing and Eye Catching Results

Posted by wmeadows2013 on May 31, 2007
Posted in: Mailers, Marketing Collaterals, Plastic Printing, Printing Tips. Tagged: , , , , , , , , , , , . Leave a comment

Mailing personalized key tags just got a lot easier. Organizations can now send their members or customers personalized plastic key tags – that punch out of photo color post cards. Personalized plastic key tag printing from My1Stop.com provides organizations with a cost effective quality alternative to print-match, insert and mail systems of the past. – May 10, 2007

The My1Stop web site, offers organizations an easy pricing and ordering experience for personalized plastic key tags – that can be mailed as part of a postcard. The innovative key tag postcard eliminates the need for tags and mailing pieces to be printed separately and then matched up. Most organizations are looking for time and costs saving alternatives that don’t sacrifice quality or design. By ordering from My1Stop.Com, organizations get a single photo quality postcard in any design that both reduces mailroom costs and provides an n eye catching key tag and postcard in one. Each key tag can be completely personalized. 

Personalization is a key component of key tag design and printing. My1Stop.com offers personalization that includes variable printing or text, graphics and numbers or bar codes. This makes them a great resource for printing personalized items – like key tags. They key tag and the postcard can be personalized so that each piece is different than the next – giving each recipient a key tag that is uniquely theirs.

Photo quality plastic key tag printing has never looked so good – the combination postcard and key tag are printed at 2400 dpi on the newest digital printing devices. Unlike other printing companies, My1Stop.Com offers personalized key tags that can include high res photos and multi color logos at quality reserved for photo printing in the past. With My1stop.com’s low minimum quantities, cost-cutting solutions and instant online pricing and ordering – organizations now have a better way to personalize and mail their plastic key tags.

My1Stop.Com offers this innovative key tag product – and much more. Look to My1Stop.com for instant online pricing an ordering – done in just in minutes. Pricing can instantly saved for later review and each order is tied to the securely to key tag artwork files uploaded by the customer at checkout. If you need “live” help, a My1Stop.com is available by instant message, email, toll free fax and toll free phone.

To see the innovative photo quality plastic key tags, please visit My1Stop.com today.

Photo Quality Membership Key Tags That Punch Out From A Postcard – Save Time And Cuts Costs For Clubs and Associations – New At My1Stop.Com

Posted by wmeadows2013 on May 31, 2007
Posted in: Mailers, Marketing Collaterals, Printing Tips. Tagged: , , , , , , , , , , , , . Leave a comment

Getting quality membership key tags in the mail quickly and affordable just got easier. Thanks to new key tag products from My1Stop.com, membership key tags can be punched out of a postcard printed in photo quality color with complete personalization of the key tags and the card. These new key tag postcards eliminate the need for mail room matching of envelopes, letters and membership tags. P

At My1Stop.com, customers easily get their own instant online pricing for any one of eight standard key tag postcard designs. Every card is digitally printed, allowing customers to add variable data like names, membership numbers, expiration dates, bar codes and more to the key tags and the post cards. When the postcard arrives, recipients simply snap out their key tag and attach their keys.

Using only photo quality digital printing allows My1Stop.com to print key tags in 2400 dpi photo quality resolution. The high quality printing can add additional impact to the already unique design of the postcard and key tag. When these membership key tags arrive, they get noticed.

A time and cost saving benefit of the new postcard punch out key tags is that they eliminate intensive mail-room work and related distribution costs. Key tag postcards take matching of key tags to letters and then inserting into envelopes out of the fulfillment process. Each My1Stop.com key tag postcard is hipped to the club or association personalized to each member. Customers can select to print personalization in full color on either or both sides of the key tags and the post card. All printing, including personalization, is done is a fast 12 days – or less.

My1Stop.Com offers key tag postcards and other innovative printing solutions. My1Stop customers easily price and order a spectrum of innovative printed products online – in minutes. Instant online prices are easily saved and shared at any time. Customer prices are automatically and securely tied to artwork files when uploaded during the checkout process.

To see the plastic key tag postcard and other innovative printing solutions, please visit
My1Stop.com, today.

New Key Tag Printing Innovation Offered By My1Stop.Com Cuts Costs and Simplifies Distribution

Posted by wmeadows2013 on May 31, 2007
Posted in: Mailers, Marketing Collaterals, Plastic Printing. Tagged: , , , , , , , , , , , . Leave a comment

Custom printed key tags can now be mailed as a postcard punch-out, using new printing innovations offered by My1Stop.com. Organizations that use key tags as promotional items and frequent buyer or membership cards have had to rely on inserting key tags lose into envelopes – or on printing ultra thin cards affixed to the mailing document. The new option from My1Stop.com includes a photo-quality, highly personalized key tag as part of a mail-ready postcard. 

My1Stop.com offers instant online pricing, easy artwork upload and options for organizations to get their personalized key tags in the mail. The new postcard punch out product eliminates the need for intensive mail-room work and related costs. No more matching of key tags to letters and then inserting into envelopes. The My1Stop.com key tag postcards can ship to the organization with the postcard and the key tags already personalized and ready to mail. Personalization can be done in full color on either or both sides of the key tags and the post card. 

My1Stop.Com offers this innovative quality printing solution – and much more. In addition to photo quality postcard punch out key tags, customers easily can price and order a wide range of printing online – in minutes. Instant quotes can easily be saved for instant review at any time. Quotes are automatically tied to artwork files when uploaded during the secure checkout process.

To see the innovative plastic key tags, please visit My1Stop.Com.

How About A Thick Cheesy Slice Of Plastic Pizza . . . ?

Posted by wmeadows2013 on January 23, 2007
Posted in: Marketing Collaterals, Plastic Printing. Tagged: , , , , , , , , , , , . Leave a comment

Kansas City, Chicago, New York – which city has the best pizza? Well, that might depend on how good the local plastic is!

If you’ve stayed in a hotel or motel lately, you’ve seen full color key card printing with ads for pizza – and other local goodies. The pizza pictures printed on my last key card looked so good that I was tempted to take a bite right out the card – especially after waiting an hour or so for the delivery!

As I waited for my delectable looking pie, I wondered, why did the pizza look so much better in key card printing than any other kind of printing? I mean, I have never been tempted to eat my pizza coupons before – but the full color key card printing with the pizza picture on it – hey – that looked good!

So, I while waiting for my mouthwatering looking slice of “za”, I went to http://www.my1stop.com and did some full color plastic key card printing research (it’s what print bloggers do alone in their hotel room)!

See if you can guess what I learned . . .

Full color plastic key card printing looks good enough to eat because:

1. The key cards cards are protected with a nice glossy laminate that makes the color really pop? T/F

2. The new composite key card materials fuse rather than soak the pigment into the card – keeping the color clearer on closer to the top of the card? T/F

3. Key card printing is done on naturally glossy materials that add natural color depth and contrast.

4. Plastic key card printing is actually done with pieces of three cheese pepperoni, green olive and anchovie pizza T/F.

Send me your answers – I’ll have lots of time to review them – while waiting for my hotel key card advertised pizza to be delivered. If I can hold out that is . . . Snap. Crunch. Hmmmmm. Fresh plastic ingredients. Not bad, not too bad at all, Maybe I’ll cancel that delivery . . .