Custom gift cards are a great option for any business in the retail or service-based sector, but a gift card to a certain industry may be the perfect “not so common” gift. Greenhouses and Nurseries are businesses that people don’t normally associate gift cards with; however, these two specific industries can take advantage and increase their sales just like any other retail store. Some options include targeting new homeowners who may really enjoy a gift card to a greenhouse or nursery, especially if their new home could use a lot of landscaping or outside maintenance. Besides giving a custom greenhouse gift card to a new homeowner, there are several other customers that would enjoy such a gift, like gardening enthusiasts or current homeowners.
There are several different items that can be purchased with a greenhouse gift card. Depending on the particular greenhouse or nursery business, some of these include gardening tools, flowers, potting containers, watering supplies, trees, pest control, and much more. Quite obviously, the selection is going to vary between each business. Some greenhouses may specialize more in a certain type of style or inventory, like flowers or trees. Before buying a custom gift card to these types of businesses, it’s important to find out what type of products and selection they offer to make sure it will fit the recipient, and his or her individual needs.
Greenhouse custom gift cards can also be a good option when hiring out labor to do a landscaping or gardening project. If they have a set budget, that amount can be put onto a gift card to make sure that the employees stay on budget. This helps keep costs low and make everyone more aware of the total costs of supplies and plants or trees that are needed. Additionally, most gift cards are reloadable, so if the project goes over budget, it usually isn’t a big issue to add more funds onto the card.
So whether it is a gift for a friend or customer, or a way to keep track of expenses for a project, Greenhouse/Nursery industry should take advantage of custom gift cards for their business.
How profitable are gift cards? In a word, very! With an estimated $87 billion in 2009 sales, it’s easy to see why so many merchants have flocked to gift card printing over the last 5 to 10 years. Profitability comes in several forms to merchants who opt for gift card printing from suppliers like My1Stop.com .
For the merchant, gift cards are a no-lose proposition. Why? Because either the full card value is never fully used – or purchases made with the gift card exceed the value of the card. As an example, the recipient of a $25 gift card rarely makes a purchase that exactly equals $25. So, if the recipient uses less than $25, the merchant has no cost against the unused value. If the recipient uses more than the gift card value, the merchant enjoys the $25 sale plus the additional sale value. That’s a very profitable scheme.
Yet, it’s because of this win-win scenario for the merchant that some predict the pre-valued gift card will begin to be replaced by the debit gift card. Many merchants and gift card printing suppliers see a trend toward “branded” debit cards as the next new thing in plastic card printing.
Because the gift card landscape is changing rapidly, we suggest that you work with a knowledgeable supplier, like My1Stop.com to get the best vale from your plastic card printing budget.
You’ve put the investment of time and money into creating custom gift cards for your company. You have a mailer with an exciting graphic design, you have scores of customers on your mailing list, and you have your marketing program in place to attract more clients…so you are done, right? There might be one more component to consider as part of this effort – custom gift card holders. Why? A custom gift card holder is the finishing touch. It’s a great idea to have the gift card holders match your design and branding. This is an easy way to add a look of professionalism and class to your gift cards.
Figure: Custom gift card with matching gift card holder.
Naturally, you would want both the custom gift card and card holder to represent the quality of services one should expect from your company. The care that you put into designing and printing the gift card extends to the accompanying materials. If the quality doesn’t appeal to the customer, odds are you will have a more difficult time selling to them.
Gift card holders offer extra options for enhancing the message and design theme of any gift card. Here are some things to keep in mind when printing gift card holders.
Using full-color graphics in your design, as well as having it printed on both sides of the holder using an ultra-shiny, coated heavy paper stock is both attractive and useful as it will stand up to wear.
Adding die-cut slits (usually cut diagonally and in sets of two) on the lower half of the custom gift card holder helps make gift card insertion easy and secure.
Running a score line through the center of the holder makes it easier to carry. The score line means that the custom gift card holder can be folded and sealed so that it fits into a wallet, purse, or pocket.
With the holiday season nearly upon us, people are preparing for the most festive time of year: shopping season! As a small business owner, remember to keep your customers in mind during this hectic period. Many shoppers rely on purchasing gift cards because they are easy to buy and easy to give. Below are some other reasons why offering gift cards can help your business.
Last Minute / Impulse Purchases
With stress being an overwhelming factor in many people’s lives, shopping can be a daunting task. Undoubtedly, someone will always forget, or run out of time to purchase a gift on their list. A great remedy is for shoppers to purchase a gift card from the recipient’s favorite store. Another advantage of gift cards is that they can make for great impulse buys. Hang the cards at eye level around the store or at your point of sale stations and they will prove a tempting purchase.
Gift cards can create extra revenue long after the holiday season has passed. When the gift card receiver is ready to cash in their gift, they may use the gift card to “upgrade” their purchase. Many customers end up spending more money than provided on the original gift card, which means higher than anticipated revenue for you!
Because gift cards are limited to your specific store, they can increase your customer base. A person receiving a gift card, who has never been a customer, must visit the store to make their purchase and thus, has the potential to return. Gift cards that reflect the store’s image and branding can also help launch new marketing campaigns.
People like to get exactly what they want, and with so many choices it can be hard to purchase the perfect gift. Don’t be left out in the cold this holiday season. Have custom gift cards printed and offer gift givers and receivers with what they really want, the gift of choice.
Businesses should take advantage of the upcoming holiday season by being creative with your holiday plastic cards. The holiday season is fast approaching and three ways to encourage business growth are with custom holiday gift cards, stock seasonal discount cards, and festive plastic postcard mailers.
Holiday Gift Cards & Mailers
3 Great Ways to Boost Seasonal Business
The holiday season is fast approaching and three great ways to encourage business are holiday gift cards, seasonal discount cards, and festive, plastic postcard mailers.
1) Holiday gift cards provide customers with a fast and easy option for purchasing gifts. Displaying these holiday gift cards near your checkouts can also remind customers of the upcoming holiday season; promoting impulse purchases.
2) Seasonal discount cards can be profitable for business as well. 24-hour sales, early bird specials, and one-time-only offers are a huge part of the holiday season. Seasonal discount cards work in the same way to encourage customers to purchase your products or services.
Even better, these seasonal discount cards provide consumers with a tangible reminder of a company’s promotions or upcoming sales, increasing the likelihood of a transaction.
3) Another smart investment in preparation for the holiday season is festive mailers. Popular for many of the same reasons as seasonal discount cards, festive plastic postcard mailers can be sent to potential customers in your business’ target demographic. These mailers can include your seasonal discount cards and would inform consumers of your upcoming sales events.
Take advantage of the upcoming holiday season by being creative with your holiday plastic cards. Let My1Stop’s Graphic Design Services Team help you. If you have had success with your own unique ideas and have suggestions for other businesses, please let us know by commenting below.