Selecting business envelopes seems like a easy thing to do. Put a logo on an envelopes template and you are ready. Unfortunately, it isn’t always that simple. Putting together a good corporate image takes thought, vision and consistency. Your stationary is a direct reflection of your business. It should function as you need it, giving your customers the feeling of security and still be within your budget.
Envelope printing seems like a pretty easy thing to understand; however, there are many different features that a business needs to consider when choosing the perfect envelopes for their business. First variable to consider is the size, or sizes, your company will need. A #10 envelope is pretty standard for most businesses. However, some would rather have a #10 with a window. And even one step further, many businesses that need payments or correspondence mailed back, need a #9 envelope with or without an envelope. From very large to extremely small, there is a huge variety to choose from. The key it to choose envelope sizes that you actually need with having a stockroom full of extra inventory.
Another factor to consider is color. Color can really affect pricing on your envelope printing project. Businesses can go very simple with a one or two color option, or a full color envelope. Full color envelopes can be quite pricey and if it isn’t necessary for your corporate image, then it is more cost effective to go simple. However, if you have photo images, or a very complex colored logo, then definitely stay with full color. Trying to change your corporate image on a few marketing pieces to save money will hurt you in the long run, not to mention making your business look disjointed.
There are also a large number of materials in the envelope printing world. 24# Linens, Bonds, and Classic Laid materials are just a few. Normally choosing your color helps determine what material to go with. If you choose a full color envelope, the number of materials usually is limited to one or two options. Going with a black only, or one and two spot colors, gives you the most options. Laid materials have a slight handmade finish, whereas Linen has a woven pattern. Bond material is normally smooth. There really is a material to match any look a business is going for.
The best way to help determine which envelope options are best for your business is to request envelope samples from your printing company. Testing different colors and materials is the best way to see which one works for your business image. Sometimes it is best to order a small quantity with your logo and information to make sure they are how you envisioned, and then order a larger quantity when you are sure they are exactly what you want. It is better to be out a little money than a lot.