Design

All posts tagged Design

Designing a Custom Presentation Folder That Gets Noticed

Posted by wmeadows2013 on April 18, 2012
Posted in: Educational Printing, Marketing Collaterals, Presentation Folders. Tagged: , , , , , , , , , , . Leave a comment

Custom presentation folders are great for events where packets of information need to be distributed to registrants or participants. These folders can keep information organized, as well as serve as a place for participants to keep more information, or notes, that they may receive through the event (such as business cards or key points from a keynote speech or seminar). Creating that “wow” factor for a presentation folder so it will not get thrown out with other marketing materials can be the most challenging part of the entire process.

Once the initial information to include in the pocket folder has been finalized, it’s time to think about the design of the presentation folder itself. Depending on the folder printing company, full color folder designs, as well as spot color and foil folder printing is available. The budget and projected expenses for the project will most likely help a company design which type of color printing is best for them. Sometimes limiting pricing to the outside and pockets of the folder, or 4cp/0, can help reduce costs.  In fact, because front-only presentation folder printing includes printing on the pockets, it is normally the most popular option for most businesses.  You get the advantage of a full-color folder that grabs attention, without paying for printing on the inside of the folder.

Another budget factor when designing folders is the choice to hire a designer to create the design for the front/pockets and inside of the folder. Depending on the industry and the size of the event, a fully-designed folder that was created by a graphic designer can help make a strong, positive impression from folder recipients. It is worth the extra cost to have a professional design a custom presentation folder that gets noticed, than to have a folder that gets tossed away.

The overall look of the folder should have a cohesive feel and should tie in to the overall marketing feel of your business. The designer should use similar colors and weave in related graphics. The logo of the sponsoring company or event should be featured prominently on the folder if it fits in with the overall design.

Once a graphic designer designs the folder, the deciding board or group of employees can look it over and point out any corrections of information that they would like to add. Once all corrections have been made, the final design can be send to the folder printing company for production and your company is ready to shine at their next event!

image

Custom Printing Design Services from My1Stop.com

Posted by wmeadows2013 on January 11, 2012
Posted in: General Discussion. Tagged: , , , , , , , , , . Leave a comment

Many companies recognize the benefits of implementing some form of plastic card printing into their business by having gift, identification, membership, or other type of cards. But many get stumped when deciding how the card should look. It’s not an insignificant decision – your card’s look should portray the utmost professionalism, brand image, and appeal.

Luckily, the design team at My1Stop.com is at your service. The process starts when you contact our design team by completing our Design Project Questionnaire in which you answer questions to help us learn about your brand and your goals. Within 24 hours, one of our designers will contact you to begin the design process. Every step of the way, our Design team will work with you to deliver plastic cards that fit your budget, meet your goals, and of course, look amazing!

My1Stop.com’s design team is comprised of experienced professionals from all areas of print and custom graphic design. Our services have ranged from single page flyers to custom graphic design for airplanes! Our printing expertise combines with our breadth of graphic design services, allowing us to create functional and attractive marketing masterpieces.

When your business is ready to take the step into plastic card printing, don’t let design limitations slow you down. A consultation from our design team is FREE with no obligation. With out design service, My1Stop.com offers truly customized printing. Get started by filling out our Design Project Questionnaire or contact us directly at 1.800.691.7867 or support@my1stop.com. We’ll be ready to answer any of your questions.

Designing Custom Labels With Other Marketing Materials

Posted by wmeadows2013 on January 4, 2012
Posted in: Labels Printing. Tagged: , , , , , , , , , . Leave a comment

Custom labels are great options to use on promotional and mailing materials (along with on products themselves) because they are usually available in a variety of shapes and sizes, and even some are full color labels. This is great news to marketers and advertising specialists within a company, as they can design a custom label suite to go with their overall marketing material design and campaign.

Label printing can usually be done in conjunction with other marketing material printing, depending on the company and what materials are needed. Having an overall cohesive look that flows from the flyers, to the products, and then the custom labels, can look a lot more professional and create a longer-lasting impression on the intended audience and consumer base.

In order to make sure the custom labels are in line with the design of the other marketing materials, be sure to have the designer use the exact same colors (finding these out is simple with the Eyedropper tool on Photoshop) and have the same design elements. Similar design elements that should be included are any logos or strong lines or graphic art that is featured on other marketing materials or the actual products.

Because most people will identify the strongest parts of the design first, these are what should be absolutely included into any design elements of all the surrounding marketing materials. If these include clip art or custom illustrations, these are usually relatively easy to re-size or copy over to a new design template from the previous initial marketing material design.

If a company isn’t sure how to blend their existing marketing material designs with a new custom label order, hiring a graphic designer or working with a designer at the label printing service is the best way to ensure that the label matches the overall design efforts of the marketing campaign.

Advantages of Using Flyers

Posted by wmeadows2013 on March 1, 2010
Posted in: General Discussion, Marketing Collaterals. Tagged: , , , , , , , , , , . Leave a comment

Flyers can be a crucial part of every marketing campaign. No longer constrained to black ink on colored papers, substantial reductions in digital printing costs make full photo color flyer printing by suppliers like My1Stop.com affordable and versatile. Few marketing pieces offer the advantages of flyer printing.Here are just a few:

• A well-designed flyer can improve your business image.
• Full color flyer printing is affordable – in any quantity.
• Flyers definitely draw new customers.
• Flyers are affordable and easily dispersed over wide or highly targeted areas.
• Flyers are high an impact tool for communicating new services and products to customers and prospects.
• Many well designed flyer templates are accessible making design easy and cost-effective…
• Inch for inch, flyers are the most inexpensive printed marketing piece.

Other Advantages of Flyer Printing
Most suppliers will suggest many standard sizes, with custom sizes option available as well. To make sure your flyer design is well presented, you can choose from many different folding options such as “C”, “Z” and gatefolds. Custom features including perforations, tabbing, and mailing services are all available for most types of flyer printing. The limits to flyer printing are few and the advantages are many.

My1Stop.com is the flyer printing superstore. Every day, we surpass our customers’ needs for flyer printing solutions that get noticed. Please visit us online or call, today. We’re America’s commercial printing superstore and we look forward to seeing you in one of our aisles, today!

How To Design READ ME Flyers – For Beginners

Posted by wmeadows2013 on March 1, 2010
Posted in: General Discussion, Marketing Collaterals. Tagged: , , , , , , , , , . Leave a comment

New to flyer design? Good flyer design is uncomplicated. In fact, with a few tips, most beginners can create effective flyer designs that have a real effect on their business. Here are some tips, courtesy of My1Stop.com,  to help you develop flyers that say, “READ ME”.Keep your design simple. You can do this by building your design out of “boxes” Great flyer printing relies on just three kinds of boxes; “claim”, “support” and “action”. Keep your style light. To keep your flyer printing style light, stay away from using huge text and graphics.   Limit your color choices to black and one accent color. The accent color is the one you use in your claim and action boxes. Use simple, clean fonts – and no more than two in throughout the flyer. Keep images small and placed close to – or inside of – your proof boxes. My1Stop.com is the flyer printing superstore. Every day, we exceed our customers’ needs for flyer printing solutions that get noticed. Please visit us online or call, today. We’re America’s commercial printing superstore and we look forward to seeing you in one of our aisles, today!

Designing The Memorable Brochure

Posted by wmeadows2013 on February 3, 2010
Posted in: General Discussion, Marketing Collaterals. Tagged: , , , , , , , , . Leave a comment

There’s just a ton of information out there about great brochure design. To help our customers at My1Stop.com, we put together this great brochure design check list. Let me know if this check list helps you with your next brochure printing project.

THE GREAT BROCHURE DESIGN CEHCK LIST

Clean. Limit your brochure printing design, fonts and color choices to just a few. When you need color, use a photo or graphic element. Use one main font (type style) and just one other for emphasis on body text (your choice). Likewise with font colors. When you think brochure printing, think “clean”.

Clear. A good image is any image that is clear and crisp. Web images don’t work in great brochure printing. Ignore the web. Get real clip art collections and photos anywhere you can – legally. As a rule of thumb, any image that is crisp and clear at 300 dpi, in the exact size you’re planning, is potentially a good image for brochure printing.

Concise. Think about the text you are adding. Pare it down. Keep sentences as meaningful and as short as you possibly can. This produces the “clean” uncluttered look that keeps prospects focused. Brochure printing looks better with less text. It just does.

Collaborative. A big word that offers a bigger effect. Work with other’s ideas – including your team, your customers and even the ideas your competitors use. Think of brochure printing as a team project. Sure, you’re the captain, so pick your team well.

Creative. Place images over the fold or over the edge on at least one side. Use big – real big 30 point types to draw attention to the main part of your message. Keep the other brochure printing rules in mind – break all the others you’ve ever heard.

Call these the 4 “C’s” to great brochure printing if you like. We just know, based on what our customers tell us, that memorable brochures are clean, clear, concise, collaborative and creative. If you cannot get past the 4 “C”s, the try “D”, as in our Design services team. They practically invented memorable brochure printing design.

Does My Business Need Sell Sheets?

Posted by wmeadows2013 on January 20, 2010
Posted in: General Discussion, Marketing Collaterals. Tagged: , , , , , , , , , . Leave a comment

Sell sheets can get you a lot of affordable attention. My1Stop.com customers who order sell sheets tell us that getting a good return is about design and placement – of course having a great supplier helps, too.

Sell sheet design. Designing sell sheets that look very much like a brochure is a common mistake that many unsuccessful sell sheet programs have in common. Our customers suggest that a sell sheet should look and “behave” more like an advertisement than a brochure. The design needs to be simple and eye catching like most great ads and the sell sheet content should “behave” in a focused manner – relying on a very few key sales features and benefits to prompt interest . As an example, a poor sell sheet design would have only one picture – or more than four – include minimal copy or way too much detailed copy – and include no benefits or long list of them.

A great real estate sell sheet design would be printed on one side, show a large curb-side picture of the house and three to four images of the best features of the house. The features would include the price and the number of bedrooms, baths and extra rooms and one or two benefits that set the home apart from its’ competitors. Benefits might be proximity to schools, parks, mass transit and the like.

Sell sheet placement. Location.  Location. Location.  Here’s the rule of thumb for where to display your sell sheets; anywhere you can that has relevance to your products and services – and where your customers are. As an example, the real estate sell sheets you see in boxes on for sale signs are a great example of well place sell sheets. So, too, are trade show booths, your office lobby, with other retailers who sell complimentary goods or services.

Your business needs sell sheets if you can be certain that your sell sheets can be placed in highly relevant places and if you can create a design that is more like an ad than a brochure.

If you want to see some successful sell sheets, just let me know. We have examples from many businesses and organizations from around the country – we’re happy to help you succeed.

How To Make Your Flyer Printing More Memorable

Posted by wmeadows2013 on December 23, 2009
Posted in: Marketing Collaterals, Printing Tips. Tagged: , , , , , , , , , , . Leave a comment

We see all kinds of flyer printing designs – everyday. Some of the flyers stand out more than others, of course. I’ve noted some memorable examples of flyers printed by My1Stop.com in the list below.  Using one or more of these flyer printing ideas can definitely make your flyers more memorable.

Unique Flyer Printing Design Examples

Use nothing but text. Create a big, bold simple message covering 2/3rds of your flyer printing for a memorable flyer effect. Add your contact info in 11pt type at the bottom – under the big, bold message. For better results, make your big bold message a call to action, like “BUY THIS HOUSE FOR $1500 A MONTH”.

Try reverse text on the entire flyer – or at least in the key message areas. Create your design with a solid color background and print all of the text in white. This reverse print effect draws more attention than black on white – so use an eye catching,  contrasting color for your background. Red with white type will get you lots of attention – so will darker hues of lime green and orange.

Use a non-traditional size like 8.5” x 14” or 11” x 17”. These unique sizes will help your flyer printing stand out from the crowd. Remember, though, keep your design simple. Avoid the temptation to add a ton of content because you have more room than on the standard 8.5” x11” flyers. Keep your message simple to create the most memorable flyer printing possible.
If you’re looking for even more flyer printing ideas and examples, get with the My1Stop.com customer service team. They offer free sample – and free advice!

Brochure Printing On A Budget

Posted by wmeadows2013 on December 7, 2009
Posted in: Automotive Printing, Educational Printing, General Discussion, Greenhouse/Nursery Printing, Marketing Collaterals, Medical Printing, Printing Tips, Retail Printing. Tagged: , , , , , , , , . Leave a comment

In great times or bad, we always like to get the best value for our brochure printing. Brochure printing on a budget, for us, is the combination of easy ordering, great quality and good prices. We have learned to not just focus on any one of those items in the combination, but all of them!

We think that My1Stop.com  offers the right brochure printing combination. You can get fast pricing easily using the online brochure printing pricer or by chatting with a real live person – toll free, via email, or live chat. Checking out their quality – before you order – is easy too with the free brochure printing samples they offer. Best of all, the pricing is very competitive.

Making affordable, great quality brochure printing easy to order is the combination we look for when we’re trying hard to get our printing done on a budget.

Address Envelope Questions Before You Mail Your Piece

Posted by wmeadows2013 on July 23, 2009
Posted in: Mailers, Marketing Collaterals, Printing Tips, Promotions. Tagged: , , , , , , , , . Leave a comment

Colorful, custom envelopes are a vibrant and attention-grabbing way of promoting your company.  It’s important to remember that certain envelope designs may not be to the United States Postal Service’s (USPS) standards.  Be sure that your direct mail campaign, business request, or call-to-action isn’t returned to sender.  The design of your custom envelope is important, not only for the image of your company, but also to ensure that your mail piece isn’t returned due to unacceptable color, texture, ink, or shape.

Figure 1: Custom full-color envelopes

While dark or even black envelopes may seem chic or hip, keep in mind that the USPS’ automation process needs contrast to read addresses at high speed.  This is why standard envelopes are white or light in color.  Additionally, some textured or specialty paper envelopes, those with visible fibers, are not optimal.  The fibers can interfere with the mailing address.

In addition to the color and the texture of the envelope, the ink color is also important to check.  Red ink may look great in person, but it can be a problem when being run through mail automation systems.  The same is true with certain metallic inks, so use those with caution.

Another consideration for custom envelopes should be given to the type face used.  The USPS advises that a sans serif, uppercase typeface that’s 10 to 12 points be used. Some recommended fonts that read well are Helvetica, Arial Black, Courier, and Lucinda Sans.

Since you want to attract your customer’s or recipient’s attention with your mail piece, you might consider making it a unique or unusual shape and size.  Be careful.  An oddly shaped mail piece may not only cost more to design and print, but also may not be something than can be mailed (such as a round postcard) or subject to a surcharge. You can check with the USPS online at www.usps.com for viable products. Remember to check first with the mailing experts before designing your mail piece – it’s best to address any questions you might have before it gets in the mail.

My1Stop.com has partnered with Garden Community: Directory over 100 categories to choose from.
Garden Zone finder, Giant Garden Directory 100’s of categories to find gardens, specialty nurseries and garden supplies for wholesale and retail trade. Free garden pictures. Copyright free and royalty free pictures. Books, Links to Free Magazines, Articles and more.