Some businesses forget that marketing is not a cost, but an investment in their future. The point never rang more true than when Gatorade mailed a folder highlighting their sports drinks to coaches, schools and other athletic directors. This wasn’t just an ordinary folder. First, the design was as eye catching as they come with the die-cut Gatorade bottle, spot UV varnish to make the folder pop in all the right places, and great marketing flyers to further sell their products. Needless to say, it worked and the recipient of the folder is buying from them. Is it always that easy? Probably not. But it doesn’t hurt sales to impress your prospective customers with a presentation folder that commands attention.
Custom folders are a good option for a product launch or prospective client meetings. Product launches can be good for companies who want to announce, and display, their new product or product line, along with sharing details that go along with it. Product launches can be done in a variety of different ways. Either from public parties to private events, to even a mass mailing, these options, and the others that are available, can be customized depending on each individual company, its products and their budget.
Another great option that comes with custom presentation folders is the ability it use many different printing options. Full color printing, as well as choosing material colors of the folders themselves can make a product launch much more memorable, and may lead to better initial interest and product sales. Although people drift to brighter, eye catching colors and more vibrant designs, even a simple one-color folder can pop with the addition of foil or embossing without breaking the bank.
Thanks to the wide availability of options available with custom presentation folders, making a product launch successful can be a great possibility compared to simpler marketing materials that may not be able to display as much information, or catch as much attention. Even better, they leave a lasting impression on your customer, or prospective customer.
Custom presentation folders are great for events where packets of information need to be distributed to registrants or participants. These folders can keep information organized, as well as serve as a place for participants to keep more information, or notes, that they may receive through the event (such as business cards or key points from a keynote speech or seminar). Creating that “wow” factor for a presentation folder so it will not get thrown out with other marketing materials can be the most challenging part of the entire process.
Once the initial information to include in the pocket folder has been finalized, it’s time to think about the design of the presentation folder itself. Depending on the folder printing company, full color folder designs, as well as spot color and foil folder printing is available. The budget and projected expenses for the project will most likely help a company design which type of color printing is best for them. Sometimes limiting pricing to the outside and pockets of the folder, or 4cp/0, can help reduce costs. In fact, because front-only presentation folder printing includes printing on the pockets, it is normally the most popular option for most businesses. You get the advantage of a full-color folder that grabs attention, without paying for printing on the inside of the folder.
Another budget factor when designing folders is the choice to hire a designer to create the design for the front/pockets and inside of the folder. Depending on the industry and the size of the event, a fully-designed folder that was created by a graphic designer can help make a strong, positive impression from folder recipients. It is worth the extra cost to have a professional design a custom presentation folder that gets noticed, than to have a folder that gets tossed away.
The overall look of the folder should have a cohesive feel and should tie in to the overall marketing feel of your business. The designer should use similar colors and weave in related graphics. The logo of the sponsoring company or event should be featured prominently on the folder if it fits in with the overall design.
Once a graphic designer designs the folder, the deciding board or group of employees can look it over and point out any corrections of information that they would like to add. Once all corrections have been made, the final design can be send to the folder printing company for production and your company is ready to shine at their next event!