One rule in printing…never, ever wait until the last-minute to print anything! That is especially true during the holiday season. Chances are your business is one of thousands waiting in line to get their plastic gift cards, gift card holders, business cards, and other marketing collaterals printed for the holiday rush.
Why should you not wait until last-minute? In a nutshell…COST and DELIVERY! If you wait to place your order, it is very possible you will not get your online printing order with paying a rush production charge to get your product made in time OR/AND pay for expedited shipping to have your products arrive when you need them. So rule of thumb, never wait and order plenty!
Black Friday is always the kickoff to the holiday shopping season, and also when many businesses get a taste of what is to come over the next few weeks. Many are seeing a shift in the way consumers are purchasing. Instead of fighting in-store sales, customers are going online to purchase their sale items. And now businesses are choosing to start their sales on Thanksgiving Day, as opposed to the traditional Friday. And many people are just waiting until closer to Christmas to shop. Regardless of how customers or businesses choose to purchase, being prepared for the holiday season is a must to keep your business running smoothly and staying profitable.
Retail businesses that use plastic cards and holders also need to keep a healthy supply in stock over the holidays; even more than normal. Plastic gift cards are the easiest product to push, and they provide a high ROI for most companies, so letting them run out could put a huge strain on a business. Not to mention they are ongoing marketing pieces that can be recharged and reused. During the holiday season, getting plastic cards printed can be a challenge, so the farther away from Christmas you order your cards, the better your turn times and pricing will be. In fact, there are times when a business can place orders at the beginning of December, and not get their cards until January. The demand is that high this time of the year, so ordering early is imperative. Gift card holders are more easily accessible and sometimes even have stock, or off-the-shelf, options to cut down on turn times and cost. Another way to stay prepared is to stay stocked with every day, general supplies. Online companies need to keep shipping labels, packing slips, and any other items needed to fulfill orders. Nothing will shut down your business, and lose repeat business, faster than running out of shipping supplies. Customers will not purchase again if they cannot get their orders on time. Also having plenty of business cards, letterhead and envelopes on hand also helps with sales and office functions, keeping things running smoothly.Marketing is very important to drive in business; however, the best marketing will not help if you do not prepare for the business coming in. With just a few short weeks left in the holiday season, making sure you have the supplies you need will keep you up and running for a successful holiday season.
Everyone has business cards! And why not! They are an affordable way to network yourself and your business to others. Unfortunately, because everyone has them, many people do not pay much attention to them anymore. They get added to a stack that someone is collecting, if you are lucky. If you are not so lucky, they end up in the trash. You have to have them for your business, but what can you do to make them stand out and not get lost in a sea of other business cards. Well, there are many ways to stand out.
First, the material of a business card is extremely important. Just handing someone the card, they can immediately feel if you have put love into them. For instance, some businesses just print them out on their laser printer on copy paper. Compare that to a thicker paper, such as a tag stock and you can immediately feel the difference without even looking at the information on the card that leaves an impression. Some companies are choosing to really stand out by choosing a magnet business card or a plastic business card. Some take the plastic cards one step further and create their business card in a clear or frosted plastic. Those cards make customers look at them…and keep them looking at them just to figure out how the printing is done and how unique they look. There are so many ways materials can work in your favor.
Another way to make your business card jump is by the colors and designs you choose. You need not have neon colored cards, but if you have a professional looking crisp design, it builds trust and shows you take pride in your corporate image. Some companies add foil or holographic images to their cards. Sometimes that is great and sometimes not so much. It just depends on your company image. You do not want to have a wild colored business card if you are going for a conservative look and vice versa.
Finally, size is also a slight factor also. Although it isn’t a necessity, having a functional business card that isn’t the standard size could also help you stand out. Plastic business cards are a little larger and fit just like a credit card in a wallet, so they are very convenient. Some businesses opt for a non-traditional approach all together and create an unusual shaped card such as an oval or a car or a cake…whatever their business is about. This has both advantages and disadvantages. Unusual shaped cards definitely get noticed; however, your customers may have a hard time finding a place to keep them. A good option would be a custom shaped magnet, where they can just slap it on a refrigerator or filing cabinet.
Like all marketing collaterals, your business cards are a reflection of you and your business. Have fun with them. Add a coupon on the back or a quote. Choosing the right style for you may be a work in progress; however, in the end the rewards will be worth it!
Custom presentation folders are great for events where packets of information need to be distributed to registrants or participants. These folders can keep information organized, as well as serve as a place for participants to keep more information, or notes, that they may receive through the event (such as business cards or key points from a keynote speech or seminar). Creating that “wow” factor for a presentation folder so it will not get thrown out with other marketing materials can be the most challenging part of the entire process.
Once the initial information to include in the pocket folder has been finalized, it’s time to think about the design of the presentation folder itself. Depending on the folder printing company, full color folder designs, as well as spot color and foil folder printing is available. The budget and projected expenses for the project will most likely help a company design which type of color printing is best for them. Sometimes limiting pricing to the outside and pockets of the folder, or 4cp/0, can help reduce costs. In fact, because front-only presentation folder printing includes printing on the pockets, it is normally the most popular option for most businesses. You get the advantage of a full-color folder that grabs attention, without paying for printing on the inside of the folder.
Another budget factor when designing folders is the choice to hire a designer to create the design for the front/pockets and inside of the folder. Depending on the industry and the size of the event, a fully-designed folder that was created by a graphic designer can help make a strong, positive impression from folder recipients. It is worth the extra cost to have a professional design a custom presentation folder that gets noticed, than to have a folder that gets tossed away.
The overall look of the folder should have a cohesive feel and should tie in to the overall marketing feel of your business. The designer should use similar colors and weave in related graphics. The logo of the sponsoring company or event should be featured prominently on the folder if it fits in with the overall design.
Once a graphic designer designs the folder, the deciding board or group of employees can look it over and point out any corrections of information that they would like to add. Once all corrections have been made, the final design can be send to the folder printing company for production and your company is ready to shine at their next event!
Plastic postcard mailers are a great way to get the attention of current and potential customers by sending them something that they don’t normally receive. Additionally, the sturdiness of the plastic postcards will entice many recipients to interact with the mail piece, which increases the ROI supstancially compared to a paper postcard.
Plastic mailers can be designed similar to traditional paper mailers; however, there are options you can add to a plastic postcard mailer to make the piece even more interesting. For instance, you can add a plastic card or key tag that can be punched out leaving a constant reminder of your business. This cards and key tags can serve a variety of purposes, such as:
- Loyalty card– customer can gain points that are redeemable for rewards or exclusive discounts.
- Gift card– giving customers a $5 or $10 gift card can give them the push they need to go into the business, thus possibly either purchasing more or returning at a later date.
- Exclusive coupon– offer customers who bring in the plastic card a discount, such as 15% off their entire purchase or $10 off a $50 purchase
- Business card– a sturdy business card for a professional that could be used often or for a long period of time (such as a real estate agent or an exterminator) can also be a great way for customers to keep a business on their mind when they need it.
These are just some of the examples when it would be beneficial to utilize plastic card mailers that include perforated cards and key tags. However, not all plastic mailers need to have these types of features. Your business can choose as many bells and whistles as it wants. The choices are limitless.
Hotels, tourist info centers, gas stations and souvenir shops have at least one thing in common – displays full of rack cards. Rack cards are a compelling marketing tool for many businesses; and for My1Stop.com rack card printing is a real specialty. Here are a few of the advantages that rack cards offer over brochures, postcards and business cards.
Rack cards can be the better brochure. The main advantages rack card printing has over brochure printing are the lower costs, easier portability, higher visibility and customer familiarity. Let me explain. When comparing “typical” costs, rack cards come in about 2 to 1 over brochures, primarily because rack cards are smaller than brochures. The smaller size also make rack card easier to carry around and to stuff into a car visor or door pocket. Rack cards are definitely more portable than a typical brochure. The displays you see in tourist areas are built for the standard rack card size – not for standard brochure sizes – this creates an opportunity for rack cards to be more visible than brochures in locations that have rack card displays. Finally, customers are used to seeing rack card and rack card displays; they are familiar with the whole rack card set up. In fact, many tourists seek out rack card.
Rack cards are the bigger postcard. Much like brochures, postcards just don’t work well in the rack card display system and a standard postcard offers less room for graphics and details than a typical rack card. There’s about 25% more space on a rack card – giving the marketer that much more room to include larger or more images and text.
Rack cards are an expanded business card. Rack cards have the advantage over almost any printed piece, because of the display racks. Business cards, too, just don’t have the display advantages that rack cards do. But, a good rack card design is really just an expansion of a good business card. In fact, a great rack card uses images and a bit more text to bring your business card – and your business to life.
If you’re considering rack card printing for your business, make sure that your goods or services have high, relevant value to the customers who will view your cards in every display rack where they will be seen. Rack cards have a lot of advantages over other marketing materials, when you target your message and your audience accordingly.
Tired of having the boring stock business cards? Step out of the box with custom business cards. Create your custom business cards from My1Stop.com and gain the attention of your customer or clients by using full color to both sides or by creating custom shapes! Really want your card to stand out? Try using plastic business cards or even business card magnets for the material. By using a plastic business card, your card is sure to get noticed and stand the test of time. What says I care about my company more than using a custom designed business cards from My1stop.com?
You can make a big cut in membership card printing costs – by printing your own laser membership cards. You can order plastic membership cards that are embedded in laser friendly papers – enabling you to print your membership cards right on your desktop. Innovative suppliers like www.My1Stop.com offer laser membership card paper that has from one to eight laser membership cards embedded in the paper. You save by printing only the cards you need – when you need them!
Budget-Slashing Features From Laser Membership Cards:
- Print New Member Cards In Just Seconds – While They Watch
- Print One Or Many Laser Membership Cards – Whenever You Need Them
- Eliminate Sorting and Matching Of Membership Cards and Letters
- Personalize Each Card And Membership Letter At The Same Time
- Make Instant Design Changes – With No Additional Costs
- Go Green By Using Fewer Membership Materials
Save on printing, sorting and mailing costs by printing laser membership cards and materials – at the same time. By eliminating tedious and costly hand sorting and matching of cards – laser membership cards free up your time and money so you can focus on getting new members. Each laser membership card is easily snapped out of the paper providing a durable, plastic card that can be printed – one at a time – whenever you need them.
Tips and Strategies For Printing Your Own Laser Membership Cards!
Print my own – high quality – laser membership cards? You bet! You can turn almost any desktop laser printer into an on-demand membership card print shop! It’s easy, too. A handful of quality online suppliers like www.My1Stop.com, offer laser membership card paper that have one, two and up to eight laser membership cards embedded in the paper. Each laser membership card is easily removed from the paper providing a durable, plastic card that can be printed – one at a time or whenever you need them.
Look At These Fantastic Features For Laser Membership Cards:
- Print One Or Many – Whenever And Wherever You Need Them
- Personalize Each Card And Letter At The Same Time
- Make Design Changes On The Fly – With No Inventory Issues
- Save On Printing, Matching and Mailing Costs
- Make A Green Statement By Using Fewer Materials
You can order your laser membership cards completely blank or have high end graphics pre-printed for you by your supplier. We favor this approach as suppliers can produce finer graphic results than most laser printers and printing can cost a lot less than toner. The best laser membership card solutions use pre-printed designs that are personalized on your laser printers. For clubs and organizations just like yours, the perfect solution to lower cost, more and faster distribution of cards is laser membership cards! Find out more here: http://www.my1stop.com/Laser-Membership-Cards-Printing.aspx
Business cards are an important part of your company’s marketing strategy. By adding extra information on the reverse of your card, or by using a unique format such as a tri-fold card, you can add value to your business cards by making them something worth holding on to.
There are a number of options available that you can use to get your prospects to hold on to your business card. These options focus on offering additional information that a prospective customer might find useful. This is what will help your prospect to hold on to your card, ensuring that they have your contact information.
If your company is a service organization, you can benefit from using your business cards as a punch card. This is very useful as a marketing tool if your business relies on repeat business. Not only will your customer keep your contact information, but he or she now also has a compelling reason to return. Another suggestion for service-oriented businesses is to make the back of the card a calendar. By using a calendar on the back of your business cards you can inform your customers of any upcoming events like sales.
The wealth of white space on the reverse means that business cards can do more than just provide your contact information to a customer. You are also able to use your cards as marketing materials, helping to bring in more business.