In a word, YES!!! Our customers at My1Stop.com absolutely rave about the results they get from plastic card mailings. In fact, our plastic postcard offering is one of our fastest growing products.
Plastic postcards stand out. They stand out because they are different than what most people have been getting in mail boxes since, well, since mailboxes were invented. Over the years, response rates to direct mail envelopes and traditional postcards have tumbled to something below 1 to 3 percent. Recipients have been conditioned to almost involuntarily throw old school direct pieces right into the trash; but plastic card products look different, feel different and most importantly provide an interactive “offer” that consumers react to, instinctively.
So, yeah, your plastic postcard mailer will be noticed in most mailboxes. If you’re thinking about testing or expanding plastic postcards, be sure to include a coupon card, gift card, business card or some sort of “punch out” in your campaign. It’s these “punch out” cards that will get your plastic postcards noticed – and more importantly – cause the recipient to react to the offer printed on the punch out card. Our customers have great success with discount cards and with punch cards.
Keep in mind, too, that not only do plastic postcards stand out and drive responses; they are also very cost effective. Be sure to chat with our customer service team about the cost saving benefits of a plastic postcard when you start planning your next direct mail campaign.
Direct mail used to be a letter and envelope or an insert in an advertising deck. Times have changed. Direct mail now includes a range of fresh, new products that have proven to drive response rates to new levels. I’ll include a few of the most popular new direct mail options available from My1Stop.com.
Plastic postcard mailers are exploding in use. These unique products are about as thick as a credit card, come in standard post card sizes and – best of all – they enable you to include plastic cards as a part of the mailing piece. The plastic postcard mailers we see the most of include gift cards. We see so many of these because the “offer” is ready to “snap out” – providing instant interaction for the recipient – and huge time-to-mail, and overall mailing cost, reductions. These plastic postcard mailers eliminate the need for the mailer (you) to print an envelope, print plastic cards, print a letter, insert the card and letter and drop the letter for mailing – at a pretty heavy postage cost. Instead, plastic postcard mailers combine the letter, the plastic card and the envelope into a single mailing piece. And the entire piece can sometimes be mailed at post card rates. That’s a big wow for most direct mailers.
Another trend in direct mail printing is personalization. Again, times have changed. Used to be that personalizing a mailing piece was expensive and the result was a bit odd looking. No more. Post card printing and brochure printing can easily be done with names, numbers, bar codes and even graphics changed on for each mailing piece. Often, the cost for this type of direct mail printing is nominal.
If you’re preparing a direct mail campaign, or just trying to learn more, be sure to look into plastic postcard printing and variable data when doing brochure printing and traditional postcard printing.
Direct mail marketing has been around since the postage stamp was invented. Tried. True. But sometimes lacking in results – and never inexpensive – until now. Plastic postcards are changing response rates and cutting costs for direct mailers everywhere – and they are easy to add to any direct mail marketing campaign.
Cutting Costs and Driving Up Direct Mail Response Rates:
- Get Out Of Paper And Into Biodegradable Plastic Mailing Pieces
- Drive Up Response Rates With Interactive Snap Out Pieces
- Cut Costs By Eliminating Steps and Overall Number Of Pieces
- Keep It Green – Fewer Pieces – Less Throw Away – Biodegradable Materials
- They Are Affordable From Sites Like www.My1Stop.com
Direct mail marketing not only can work – but it can work for you in new ways with less cost and greater returns. Adding new solutions like plastic postcards to your direct marketing bag of tricks will keep you on top of the stacks at every mailbox you target. All at a cost – to you and the environment – that’s lower than ever before.
Paper postcards have been a long-time staple for direct mail marketing. But the non-paper postcard industry is growing in popularity with direct mail marketers everywhere. Non paper postcards are usually plastic or a very thick, heavily laminated card stock. These postcards are so popular because they do so much more than convey an offer.
The “Cool” Factors of Plastic Postcard Mailers:
- Response Rates Are Higher Because The Piece Is Interactive
- Combining Materials Contributes To Green Initiatives
- Easily Customized In Many Ways
Plastic postcard mailers really do offer a lot of “cool” features to novice and professional direct mail marketers alike. By combining multiple features like an offer, a plastic card and a mailing piece into a single, highly personalized, easy print and mail solution, plastic postcards will become a staple for successful direct mail campaigns.
We’ve all heard the Ford and Chevy jokes, right? We’ve all seen the bumper stickers in the back windows of big pick up trucks. Most people are loyal to their brand of automobiles because it was their first car or because they have had good luck with that certain brand. Plastic card printing can be cost effective for you and if done correctly can keep your customers coming back. One of the best ways to do this is with a well conceived print marketing campaign.
In the increasingly competitive automotive industry, how do you make your dealership stand out from the crowd? How do you keep your customers loyal to your dealership? In more instances you will find that a high level of customer service is the top answer to both of these questions. While you can provide great customer service when your customer is in your dealership, you must ensure that he/she is always thinking about you in a positive way. One of the best ways to do this is with a well conceived print marketing campaign.
A great way to start this is with a mail campaign that looks professional and is beneficial to your customer. Plastic postcard printing can be cost effective for you and if done correctly can keep your customers coming back. Plastic cards are durable and easy to carry. While there are hundreds of uses for plastic cards, the below are just a few to get the ball rolling.
Uses for plastic cards:
• Promotional offers
• Thank you card with VIP customer card attached
• Service reminders
• Warranty Cards
• Roadside assistance information cards
• Direct Mail campaigns
When purchasing an automobile, customers are very brand loyal. There are a number of places they can choose to purchase those brands. By reaching out to customers and potential customers, you can ensure that these people will have you in mind when making their next purchase.