One rule in printing…never, ever wait until the last-minute to print anything! That is especially true during the holiday season. Chances are your business is one of thousands waiting in line to get their plastic gift cards, gift card holders, business cards, and other marketing collaterals printed for the holiday rush.
Why should you not wait until last-minute? In a nutshell…COST and DELIVERY! If you wait to place your order, it is very possible you will not get your online printing order with paying a rush production charge to get your product made in time OR/AND pay for expedited shipping to have your products arrive when you need them. So rule of thumb, never wait and order plenty!
Every year brings new business challenges. Whether it is budgeting tasks, creating goals and traveling schedules, the one thing that should be at the top of your business to-do list is creating marketing collaterals that will bring interest in your company. A consistent corporate identity will give your business brand recognition, build trust and bring in current and new customers in the door. The best way to get the word out is to create flyers, brochures, rack cards, letterhead, business cards, and envelopes that are tailored to your exact needs. And do all of this on a budget!
Out of all marketing collaterals, business cards, letterhead and envelopes are a must. Business cards get handed out everywhere. From trade shows, conventions, sales calls, and just casual run-ins, you need a way for customers to contact you. If you have a business where there are many products and services, adding an informational brochure, flyer or rack card will give customers valuable information to take with them and have on hand. Depending on your offering, you may just need a simple rack card, or single sheet flyer, but regardless, giving customers with the information they need that is easily accessible is a must for growing your business.
Another key element is creating marketing collaterals that show a solid corporate image. Basically, you want everything to match. A solid corporate identity does many things that businesses sometimes take for granted. For example, having many different logos may make your business come off as indecisive. If your brochures have one design and your business card is vastly different, a customer may mistakenly throw one of the collaterals away, not realizing it is the same company. Building trust is one of the hardest things any business does, and customers can be very unforgiving when it is broken. Keeping all collaterals consistent is key to building a solid, trusting relationship with your customers.
Finally, price shop with caution. Sometimes cheaper isn’t better. Having one printer print all of your marketing collaterals may help ensure that your design colors stay consistent. You may also get discounts for ordering many collaterals at one time. Turn time is also important. You do not want to waste valuable sales time waiting on your print. Keeping these points in mind will start your 2013 marketing year off running!
Shipping warehouses continue to grow, both in size and distribution reach, due to the internet and the continued growth of shoppers making purchases on e-commerce sites. More and more internet users are turning to e-commerce websites to make regular purchases, like groceries and toiletries, along with big purchases or gifts, like grills, bikes, or televisions.
Because of this, shipping warehouses have had to increase their productivity while also trying to increase their profits. Implementing smarter shipping labels like integrated labels, duplex shipping labels and fold under labels, which combine the packing list and the mailing address label, have helped many companies with massive shipping warehouses to increase their package output per day while also saving money on supplies that aren’t necessary anymore.
The shipping process varies for each company and their respective industry, but for the most part, certain types of products are split into groups and a number of employees work for a specific group, fulfilling orders that are just for products in their assigned group.
Once they receive an order, they will grab the items from the inventory shelves, then begin the packaging process. In some cases, a single employee handles an entire order, but in other cases, some employees only pull inventory for orders while others package them. And in larger distribution centers, this is all handled by an automated system, leaving a person out of the process all together. This usually depends on the size of the company and the size of the inventory.
After the order is packaged, the mailing address label is printed and affixed to the package. An employee or verification software may double check the order and the shipping label to ensure they match before sending it off to be shipped. Although the process seems a little overwhelming, having the right shipping labels in place can make all the difference in this process.
If you want a way to grab customers’ attention, using plastic card printing in your marketing materials is an attractive and professional way to do it. My1Stop.com has many options for you to choose from.
Gift Cards – Nothing says “coming of age” for a company like when it starts printing its own gift cards. Not only are they great for advertising your business, they are also a convenient purchase option for your customers who are looking for great gifts.
Calendar Cards– If your business revolves around a sort of schedule (e.g. athletics, deliveries, event planning, etc.), calendar cards are an excellent, long lasting promotional item.
Luggage Tags – Don’t underestimate the marketing power of the little luggage tag. Print your message on one side, and give personalization options on the other (personalized items are more likely to be used by their owners). Plus, your luggage tags could be seen the world over!
Key Tags – Functionality and visibility are hallmarks of the key tag. Their small size makes them budget friendly as well. Use them as a promotional item or a frequent buyer card.
Membership Cards – The right membership card reflects positively on your organization while helping you manage your membership base. The cards from My1Stop.com come with the features you need at a price that’s nice.
Of course, My1Stop.com has even more plastic card choices than these. We also have graphic design services to help you choose the look and design features of your plastic cards to make them perfect.
Hotels, tourist info centers, gas stations and souvenir shops have at least one thing in common – displays full of rack cards. Rack cards are a compelling marketing tool for many businesses; and for My1Stop.com rack card printing is a real specialty. Here are a few of the advantages that rack cards offer over brochures, postcards and business cards.
Rack cards can be the better brochure. The main advantages rack card printing has over brochure printing are the lower costs, easier portability, higher visibility and customer familiarity. Let me explain. When comparing “typical” costs, rack cards come in about 2 to 1 over brochures, primarily because rack cards are smaller than brochures. The smaller size also make rack card easier to carry around and to stuff into a car visor or door pocket. Rack cards are definitely more portable than a typical brochure. The displays you see in tourist areas are built for the standard rack card size – not for standard brochure sizes – this creates an opportunity for rack cards to be more visible than brochures in locations that have rack card displays. Finally, customers are used to seeing rack card and rack card displays; they are familiar with the whole rack card set up. In fact, many tourists seek out rack card.
Rack cards are the bigger postcard. Much like brochures, postcards just don’t work well in the rack card display system and a standard postcard offers less room for graphics and details than a typical rack card. There’s about 25% more space on a rack card – giving the marketer that much more room to include larger or more images and text.
Rack cards are an expanded business card. Rack cards have the advantage over almost any printed piece, because of the display racks. Business cards, too, just don’t have the display advantages that rack cards do. But, a good rack card design is really just an expansion of a good business card. In fact, a great rack card uses images and a bit more text to bring your business card – and your business to life.
If you’re considering rack card printing for your business, make sure that your goods or services have high, relevant value to the customers who will view your cards in every display rack where they will be seen. Rack cards have a lot of advantages over other marketing materials, when you target your message and your audience accordingly.
Choosing the right commercial printing company really is pretty simple. The check list below is based on responses from customers who shared why they selected My1Stop.com as their commercial printing company.
Said another way, product breath means lots of commercial printing products – available from a single source. Commercial printing companies who offer lots of products provide you the benefits of one-stop-shopping from a vendor that you know and trust. Of course, the commercial printing company has to offer great service, competitive pricing and a 100% satisfaction guarantee!
The more options available for a commercial printing product, the more depth the supplier has. The benefit of product depth is what unique, trend setting and innovative products grow out of. Commercial printing suppliers who offer product depth, keep your marketing materials – and campaigns – fresh, active and effective.
Ease Of Ordering
Do you prefer to get pricing and order online, or do you prefer “live” help? Maybe you prefer e-mail or chats to get info and place orders. The right commercial printing partner will do business with you in any of these ways – on your terms. Keep looking until you find the commercial printing company that will work the way you want them to.
Last – but not least – work with a commercial printing company that guarantees their work. How they phrase their guarantee is important, of course, but more important is how well they back up their guarantee – whatever it is! Make sure you know your commercial printing partner’s guarantee and be certain that will back it up for you.
That’s it. Commercial printing vendors are everywhere – but there’s probably only one who’s right for you!
Custom printing means something different to almost every designer, business and organization. Custom printing done by companies like ours, My1Stop.com , that prints many different types of products – all from the artwork that you provide. It’s your artwork that makes the printing, custom! Much like your artwork, no two custom printing companies are alike. Our customers tell us what makes for a great custom printing company, and we have answered the challenge.
Any Way You Want It Customer Service
From toll free phone and fax to instant chat e-mail and mail, our customers tell us that access to customer service – on their terms – is hyper important. According to customers like you, that’s what great custom printing suppliers have to deliver first– not ink on paper, not even experience – its world class customer service that comes first for our customers – that’s why we offer free phone and fax to instant chat e-mail and mail – and even on-site visits.
Once a customer gets a hold of a custom printing company, they want experience. Only the best custom printing companies successfully combine experienced customer service, art prep, printing, finishing and shipping that exceeded customer expectations. That’s how we’ve built our business – and each of our customer relationships. After all, a great price and a fast turnaround don’t guarantee quality custom printing – that’s something that only experience can deliver.
This is a major biggie with most of our customers. A great deal of customer assurance is needed when a project must exactly match customer supplied designs, material and printing choices. That’s why we guarantee 100% satisfaction with every custom printing project we complete for every customer – ever day.
If you need more information about our custom printing capabilities, pricing or even free samples, just let our customer service team know – via e-mail, mail, toll free phone or fax – or even online chat. They will respond in any way you want them to with experience and our 100% satisfaction guarantee!
We see all kinds of flyer printing designs – everyday. Some of the flyers stand out more than others, of course. I’ve noted some memorable examples of flyers printed by My1Stop.com in the list below. Using one or more of these flyer printing ideas can definitely make your flyers more memorable.
Unique Flyer Printing Design Examples
Use nothing but text. Create a big, bold simple message covering 2/3rds of your flyer printing for a memorable flyer effect. Add your contact info in 11pt type at the bottom – under the big, bold message. For better results, make your big bold message a call to action, like “BUY THIS HOUSE FOR $1500 A MONTH”.
Try reverse text on the entire flyer – or at least in the key message areas. Create your design with a solid color background and print all of the text in white. This reverse print effect draws more attention than black on white – so use an eye catching, contrasting color for your background. Red with white type will get you lots of attention – so will darker hues of lime green and orange.
Use a non-traditional size like 8.5” x 14” or 11” x 17”. These unique sizes will help your flyer printing stand out from the crowd. Remember, though, keep your design simple. Avoid the temptation to add a ton of content because you have more room than on the standard 8.5” x11” flyers. Keep your message simple to create the most memorable flyer printing possible.
If you’re looking for even more flyer printing ideas and examples, get with the My1Stop.com customer service team. They offer free sample – and free advice!
Tired of having the boring stock business cards? Step out of the box with custom business cards. Create your custom business cards from My1Stop.com and gain the attention of your customer or clients by using full color to both sides or by creating custom shapes! Really want your card to stand out? Try using plastic business cards or even business card magnets for the material. By using a plastic business card, your card is sure to get noticed and stand the test of time. What says I care about my company more than using a custom designed business cards from My1stop.com?
In great times or bad, we always like to get the best value for our brochure printing. Brochure printing on a budget, for us, is the combination of easy ordering, great quality and good prices. We have learned to not just focus on any one of those items in the combination, but all of them!
We think that My1Stop.com offers the right brochure printing combination. You can get fast pricing easily using the online brochure printing pricer or by chatting with a real live person – toll free, via email, or live chat. Checking out their quality – before you order – is easy too with the free brochure printing samples they offer. Best of all, the pricing is very competitive.
Making affordable, great quality brochure printing easy to order is the combination we look for when we’re trying hard to get our printing done on a budget.