For more information on gift and loyalty cards make sure to check out our Gift & Loyalty Card page!
Businesses are choosing a wide variety of techniques and tactics to gain new customers and keep the current ones coming in the door. With all of the ideas being utilized, many businesses are forgetting the obvious. The goal is to stay on your customer’s radar, and to do this you need to give them something they will see all the time. Using traditional marketing such as mailings, television commercials, newspaper/magazine ads are really hit and miss. Your customer may or may not see the ad. They may or may not get the postcard in the mail. So what is a business to do? The answer is simple: Key Tags.
Key tag printing has been around for a while. And it is probably the most under-utilized marketing tool out there today. What better way to keep your business on a customer’s mind all of the time than with a key chain that they literally have in their hands every single day…many times a day! Getting the key tag into the customer’s hands is also much easier to do than you might realize. Here are some ways:
- Put a Sign Up area right on your website! Your customers can fill out all of their information and then you can mail them their key tag. Or even better, have them stop by the local store to pick it up. They can use it while they are there!
- Sign them up at the register – you can literally scan a key tag and card combo and hand it right to them to use. If you don’t want to be too pushy, simply place the information in their package, or hand it to them with their receipt.
- Have an open house and offer a discount on merchandise for those who sign up. Offer free food and door prizes which brings everyone out. Even if they don’t sign up for a loyalty key tag, you may still at least get a sale.
- Some businesses have added the key tag sign up information into their local paper or circular. You can also send them in the mail. With the ability to add numbering under the key tag barcode, it is simple for the customer to go online once they receive it and register their personal key tag number. It is risky because you don’t know who will throw the piece away and who will sign up. But if you offer an incentive, you may get a better ROI.
- Simply hand them out. Go to a mall, a Chamber Coffee or event, or maybe even ask other businesses to help in your effort. If you give them something in return, like maybe free ad space on the handout, they may be willing to help out your cause if you are not a competitor.
A key tag program has the ability to elevate a business to the next level. Once you see your custom key tags on everyone’s set of car keys, and the returning customers coming in the door, you will quickly find this type of loyalty program is well worth the investment!
Marketing for a retail business can be a challenge. What worked ten years ago might not necessary work for you now. Many companies have turned to plastic gift cards to boost sales, and bring in new and existing customers. It seems to be paying off. Here is a short slideshare powerpoint to get everyone started in the right direction.
My1Stop.com is doing something we have never done before! For the month of November, we are offering free ground shipping for plastic products including plastic cards, table talkers and plastic postcard mailers. This is the perfect time of the year to stock up on plastics. Not only is Black Friday just around the corner, but January 2014 is inching closer; so having those essentials in stock for those times is a must.
Get more information about our free ground shipping on our Promotions page and take advantage of this great savings!
Its official…My1Stop.com is kicking off its yearly birthday celebration by giving away prizes. Everyone loved it so much last year, we thought it was worth repeating. Starting now through September 19th, go to our birthday page and submit your information for a chance to win great items, including My1Stop.com t-shirts, Visa Gift Cards, and other prizes. You can enter daily to increase your chances of winning. Winners will be announced Friday, September 20th.
We are also heading into the holiday retail season! And for those businesses who rely on purchasing printing supplies such as custom gift cards, gift card carriers, and shipping supplies for their every day operations, entering our drawing will get you a promo code to use with your next order! See you there!
September is going to be a little crazy, busy for My1Stop.com in a fantastic way. Our customers have expressed how much they like the direction we are going lately, so we have planned all kinds of promotions; and most of them just happen to revolve around food. With National Cheese Pizza, Coffee, Cheeseburger, Nuts and Chocolate Milkshake Days coming up in September, how could we not have fun with that! And it is also our 8th Birthday too. Watch in the next few days for more details on getting in on the fun!
We will also have a promo code for customers to use on orders for great products. And since Christmas is not that far away…eeekkkk…businesses are beginning to prepare. I am seeing plastic card orders already beginning to come in just for Black Friday! Hectic times seem to beginning early this year! 🙂
The holidays traditionally are one of the busiest seasons for many retailers. As businesses gear up with marketing promotions and sales, the off-season is the furthest from their minds. Starting a new incentive program during your busiest time of the year could keep your sales soaring even when peak is over. Key Tags are a great way to do this.
First, any incentive or loyalty program that gives customers a reason to shop is a win-win for everyone; and getting something in their hands to initiate this is actually the easy part. Simply hand them a key tag, or a plastic card key tag combination, packet when they check-out and have them sign up online. Take it one step further, and have your customer sign up while in the store if they choose. You can even send out a targeted mailing to your customers to further your reach.
A key tag on the customers set of car keys will keep their mind on your business because they look at their keys all the time. However, coming up with a loyalty program that keeps your customers engaged is probably the hardest part. Ask yourself, what would my customers want to receive from my business in return for their loyalty? Send out surveys, have your sales associates simply ask them, and reward their candor with a coupon, gift certificate, or a small token of your appreciation. Many companies offer rewards programs, such as if you spend X dollars, you will get X points to use towards a reward. Some businesses just have you present the loyalty card or key tag for a dollar or percentage discount.
Regardless of which type of loyalty program you create, or the type of key tags you use, the important thing is to be creative and have fun. Create internal contests as an incentive for your employees to promote the key tag loyalty program. Make it easy to understand for both customers and employees, so everyone enjoys what your business is trying to accomplish. And remember, although holiday sales are extremely important, keeping customers year round will ultimately keep your business in a positive place and make customers excited about your business all year!
Black Friday is always the kickoff to the holiday shopping season, and also when many businesses get a taste of what is to come over the next few weeks. Many are seeing a shift in the way consumers are purchasing. Instead of fighting in-store sales, customers are going online to purchase their sale items. And now businesses are choosing to start their sales on Thanksgiving Day, as opposed to the traditional Friday. And many people are just waiting until closer to Christmas to shop. Regardless of how customers or businesses choose to purchase, being prepared for the holiday season is a must to keep your business running smoothly and staying profitable.
Retail businesses that use plastic cards and holders also need to keep a healthy supply in stock over the holidays; even more than normal. Plastic gift cards are the easiest product to push, and they provide a high ROI for most companies, so letting them run out could put a huge strain on a business. Not to mention they are ongoing marketing pieces that can be recharged and reused. During the holiday season, getting plastic cards printed can be a challenge, so the farther away from Christmas you order your cards, the better your turn times and pricing will be. In fact, there are times when a business can place orders at the beginning of December, and not get their cards until January. The demand is that high this time of the year, so ordering early is imperative. Gift card holders are more easily accessible and sometimes even have stock, or off-the-shelf, options to cut down on turn times and cost. Another way to stay prepared is to stay stocked with every day, general supplies. Online companies need to keep shipping labels, packing slips, and any other items needed to fulfill orders. Nothing will shut down your business, and lose repeat business, faster than running out of shipping supplies. Customers will not purchase again if they cannot get their orders on time. Also having plenty of business cards, letterhead and envelopes on hand also helps with sales and office functions, keeping things running smoothly.Marketing is very important to drive in business; however, the best marketing will not help if you do not prepare for the business coming in. With just a few short weeks left in the holiday season, making sure you have the supplies you need will keep you up and running for a successful holiday season.
It is that time of the year again; the time of the year when retail businesses gear up for their holiday season in hopes of growing from the previous year. Businesses are already beginning their holiday campaigns. In fact, with an estimated 42%* of consumers beginning their shopping even earlier than last year, and a predicted 3%* increase in sales, it is more important than ever to be prepared to serve customers.
One of the best ways to help your business keep up with the competition is by offering gift cards and gift card holders. From the very small “mom and pop” shops to the largest retailers, offering gift cards to their customers has been a great way to grab sales for a great number of reasons. First, offering gift cards gives customers the impression that you are current on technology. You rarely see paper certificates any longer. Second, it is an easy gift to give. The old thinking of a gift card being “impersonal” has finally been thrown out the window. More people actually prefer to get a gift so they can pick out something they know they will enjoy. And finally, the third reason is a bit of a selfish one, but you have the opportunity to make more that the cost of the gift card. For example, most customers end up spending MORE than their gift card. And there are even handfuls that spend LESS than their gift card. These customers, who don’t spend the last bit of change on their card, normally throw the card away. If you sold 1000 gift cards, and 250 of the cards had a quarter left on the card, your business just saved an additional $62.50! Both are wins for a business.
Gift cards and matching holders are a nice package that advertises your business. It is important to take advantage of that real estate, and design a functional, eye-catching card and carrier so customers will be enticed to buy them. It really is worth the investment to have a professional design your collaterals so everything coordinates with your business and the image you want to convey to the world. You don’t have to break the bank to get great results.
Choosing a program is as simple as contacting your cash register/credit card point of purchase provider. Getting the correct specifications the first time will save time and cost in the long run. If you have a machine that takes credit cards, then chances are you can accept gift cards with a few modifications. Your point of purchase provider should help set that feature up for you should, and give you the information you need such as the OE Density the cards will need to work on your machine. You can also discuss the specifications you need with the card company who will print your gift cards. They will be able to explain the questions you need to ask your provider and even speak to them directly if you choose.
Finally, BE PREPARED! Do not wait until last minute to order your gift cards and gift card holders. This is traditionally the busiest time for retail businesses and card printers alike. Many forget to order their cards and pay a hefty premium to get them rushed to their business in time; especially for Black Friday! Normally, the turn time could take anywhere from 5 to 15 days depending on the specifications you need. You don’t want to be caught off guard and lose sales by simple not being prepared!
Schools, Charities, and other organizations struggle to come up with ways to raise money and keep overall costs down. We see their efforts every day; the community car washes, bake sales, garage sales and auctions. These events are great for community awareness and exposure; however, many require maximum participation with most often minimal results. This is when fundraising card programs began to take front and center! There are many reasons why Fundraiser card printing programs are successful.
There are two things you need to do first in order to figure out the direction you need to go. First, you need to decide what types of discounts people are willing to spend money on. Is it discounts on movie tickets, food items, sporting events or department stores? Look at popular places that everyone frequents in your community. Because once you figure that out, this leads you straight into who you want to partner with. This is called a co-op program where many organizations benefit for a joint venture. They get increased sales, of course at a discount, by agreeing to participate in your program so they will need to decide what they are willing to offer to get your cards to sell. You can use one or many partners to join the fundraiser. Some businesses might even pay you for the option to join, help with artwork and design, or even help with the cost for your plastic fundraiser cards. There are many different ways to work a co-op program where everyone can benefit.
Second, come up with a monetary goal and how much you are willing to pay to achieve that goal. Plastic cards can start as low as a $1.00 each; even less if you order higher quantities. If you sell you fundraiser card for $10 or $20 each, you are looking at a very nice profit. As mentioned above, you may even be able to get your partnered businesses to pay for the cost of the cards. Although many cards are plastic, paper cards are an option as well if you are using a program that requires a hole punch. Buying a simple business card, which can start anywhere from $.10 each and up depending on options, seems like the way to go cost wise; however, the one big downside is they are fairly fragile. If they are for a single use only, then paper is the way to go. But if you need something that will hold up a bit better, stick with plastic.
Once you have decided on these two big factors, you are ready to design and print your fundraiser cards. If you have done the research, and chosen great deals, discounts and partners, your fundraiser cards will fly out the door. Start selling to friends and family first and have them pass on the word that you are selling fundraising cards. The more people pushing the cards, the more people know they are out there. Take to social media, such as Facebook and Twitter, to let the community know what you are doing and why it is so important. When trying to raise money, especially if the event is local, your community will rally around your efforts. If one organization succeeds, they all do!