Companies use branding every day to get their message out to the world. They develop a logo that gets put on their letterhead, business cards, envelopes and forms. However, many businesses forget one great place to add their logo, and that is right on a label.
Most companies use all sorts of labels on a day to day basis, but many forget that they can truly customize them with their branded information to get more advertising power for their buck. For example, it is very simple to toss samples into an envelope with you company information at the upper right. But going one step further and adding an eye-popping label saying “samples enclosed”, “catalog enclosed”, or whatever you are sending makes your company stand out.
Product labels may be the single most important label you create, and are another way to grab a customer’s attention. Your products speak volumes about your business and a professionally designed label gains more trust, attention and sales than one that is plain with limited information. When branding your product, the label itself needs the most time and attention, because that is what the customer is purchasing.
There are so many material choices out there, how do you know which product label is right for your business? There are some basic questions you need to consider when choosing your label:
*Are they hand applied or machine applied?
*What kind of surface is the label being applied to and what environment will they be in? This is very important in determining what type of label material and adhesive to choose. You don’t want a paper label on a jar that will go in the refrigerator or it may come off. The company that is making your labels will need to know this information to give you the best possible labels.
*What colors need to be on your label? If your business has many colors or photos on the label, then a four color process label is best. However, if you have a simple logo, one and two spot colors may be more cost effective.
*Which way do you want your copy oriented on your label, and what is the unwind direction? This will determine the positioning of your information on the label, and if machine applied, how they will be applied.
Creating custom labels should be a fun, rewarding experience. Take your time to choose what style, and type, is right for your business. Don’t focus on the total cost of the project, which may seem very overwhelming; instead center on the cost per each label to factor your entire unit price. Product labels reflect your corporate image and are created to showcase the items you want to sell to your customers. And they will leave a lasting impression on customers for years to come.