Whether you’re a non-profit or a trying to earn money to support a certain group, a discount card fundraiser is one of the most effective ways to earn money. The best part is, with proper planning, it’s fairly easy to execute and simple to deliver. According to The Fundraising Authority, there are 5 steps to ensure a successful fundraising experience.
Choose Your Team
In this endeavor, you’ll need lots of volunteers to help with everything from selling the cards to securing donations from local businesses. It’s important to remember that kids who are helping to sell will also need supervision. Also consider who would be a good asset to the team. Kids and parents usually make great salespeople so don’t forget to include them!
Make Your Product Look Professional
Companies like My1Stop work hard to make sure your fundraising cards look professional. This will entice business to donate and it will encourage people to buy the final product.
Know Your Numbers
In order to make sure you’ll be profitable, you have to know how many cards to sell to cover your costs. Once you know this number, you’ll be able to decide how many more you need to hit your fundraising goals. This will also help you decide how many local businesses to involve. If you have more deals on your card, you can charge more. Make sure you always have this equation in mind.
Define an End Time
Create a sense of urgency in your volunteers and in your buyers by setting a defined sales timeline. Otherwise volunteers may become less motivated and your buyers might put off purchasing a discount card until they lose interest. Also you can usually get businesses to commit to a deal easier if there is a defined expiration date.
Take It to The Next Level
Look for ways to add value to both your customer and your contributors. Offer to add promotional materials like brochures with your cards to help contributing businesses market a special deal or event.
Helping your volunteers know how to get donations and make sales can be a huge challenge in the fundraising process. Entrepreneur.com gives a few tips for how to successfully navigate fundraising that can be applied to a discount card fundraiser.
- Know your donors and your customers. Discount cards are win-win for everyone. Your organization will get the funds it needs, customers get a deal and businesses get more customers through the door. If you volunteers realize this, they will be more committed to your cause.
- Once your volunteers know the value for everyone involved they will be able to relay this value to the people they are approaching for donation. Business owners and customers alike will be presented with an educated sales pitch.
- People genuinely want to make a difference in the world. Help donors, customers and even volunteers understand the difference they’re making by supporting your organization.
- Build a relationship with your donating businesses. Keeping them updated on how they’ve helped your organization will make it easier for them to donate in the future.
To learn more check out our Fundraising Cards page!