Gift cards are great for branding and bringing in new customers but is there a way to get even better results with your gift cards? According to an article on smallbusiness.chron.com, there are four ways to increase gift card usage that you’re likely not utilizing.
Out-of-Stock
When someone is looking for a specific item, nothing can kill a sale as fast as not having the item in stock. A great alternative is a display of gift cards with an estimated restock date. Your customers will be more likely to return to get the item at your store instead of a competitor.
Occasion Specific
Gift cards for specific occasion are a great idea for people looking for a birthday or baby shower gift. Think about the themes of holidays or life events that would have specific gift cards. A pet supply store could have “New Puppy”, “New Kitten” or “New Pet” options. Get creative!
Gift Card Incentives
Offer the purchaser a gift card of their own when they buy a card over a certain amount. Using a gift card twist on a buy one get one, a consumer will be more likely to hit that dollar amount to get an additional card.
Presentation
Make sure you offer more than just an average gift card. Make it easy for consumers to give cards when you provide a custom gift holder or even a gift box and bow.
