Have you ever wondered why some businesses seem to have this uncanny ability to get customers and keep them coming in the door? Sometimes it is pricing or customer service or it may be as simple as the feeling they get when they leave your establishment. It is the little things that can help, or prevent, customers from coming on board. Presentation Folders have a way of making a customer feel secure. They show that you take pride in your business, and that you care enough about your customers to want them to be organized. Here are just a few ways different businesses can utilize pocket folders:
- Schools – Orientation or financial aid packets
- Banks – New account paperwork, loan information
- Tax Preparers – Hold important copies such as W2’s and other paperwork
- Insurance – Policy information
- Medical – Procedure information, educational and nutritional information
- Automotive – Vehicle sale information, warranty information
To create a presentation folder that is perfect for your business, and the message you want to convey, design and concept are key. A pocket folder can be simple and elegant, with maybe a foil logo, or it can be a high color, glossy, “jump off the page” design. Whatever your business image or philosophy, it should be easily seen right on the folder. Adding your contact information is also very important and normally is seen on the pocket or back of the presentation folder. Both are great areas to put important information.
Budget is always an issue; however, you will find that a good printing company will give you options that can fit into all budgets. Presentation folders are an investment in your customers, and the payoff for the cost can be more customers, and even more profits.
