Restaurateurs have many details to arrange when running a successful restaurant. Making sure the food is fantastic, the service is suburb, and they have a prime location to draw in customers. The one piece that often gets overlooked is the printing component. Restaurants need menu’s, both for diners and take out order, receipt tickets, promotions, coupons, business cards, magnets, gift cards and so much more. There are opportunities everywhere in print to assist with promoting your business.
First there are your promotional materials. Table Talkers, or table tents, when designed to entice your customers, are a great way to advertise lunch or drink specials, or even an upcoming event. Because they are made of plastic, they are durable, reusable and can easily be cleaned. Handing out a business magnet and a takeout menu is also another way to keep your customers thinking about you long after they have left your restaurant. Both of these options are fairly inexpensive, and can be designed in such a way to fit into your current budget.
Everyday items, such as cash register tape and business cards can help your business. Pre-print a coupon on the back of the register tape so customers will have their receipt and come back for a free appetizer, or other promotion. Keep general business cards, with a promotion or QR Code on the back, handy so customers can grab one and take advantage. Some restaurants now use a punch card and offer a free lunch after a specific number of punches.
One last item that has really taken restaurants to the next level is offering gift cards and carriers to their customers. Everyone loves getting a gift card to their favorite restaurant, and what is especially beneficial are most customers are spending more than what is on the gift card. Plastic gift cards and gift card holders are affordable and are normally very easy to set up with your current point-of-purchase provider. If your machine takes credit cards, then it should also be easily set up to take gift cards.
Regardless of the products a restaurant chooses to purchase, printing should always be one of the more important items on any restaurateurs list. They will help your business grow, and make life easier long term.