The holidays traditionally are one of the busiest seasons for many retailers. As businesses gear up with marketing promotions and sales, the off-season is the furthest from their minds. Starting a new incentive program during your busiest time of the year could keep your sales soaring even when peak is over. Key Tags are a great way to do this.
First, any incentive or loyalty program that gives customers a reason to shop is a win-win for everyone; and getting something in their hands to initiate this is actually the easy part. Simply hand them a key tag, or a plastic card key tag combination, packet when they check-out and have them sign up online. Take it one step further, and have your customer sign up while in the store if they choose. You can even send out a targeted mailing to your customers to further your reach.
A key tag on the customers set of car keys will keep their mind on your business because they look at their keys all the time. However, coming up with a loyalty program that keeps your customers engaged is probably the hardest part. Ask yourself, what would my customers want to receive from my business in return for their loyalty? Send out surveys, have your sales associates simply ask them, and reward their candor with a coupon, gift certificate, or a small token of your appreciation. Many companies offer rewards programs, such as if you spend X dollars, you will get X points to use towards a reward. Some businesses just have you present the loyalty card or key tag for a dollar or percentage discount.
Regardless of which type of loyalty program you create, or the type of key tags you use, the important thing is to be creative and have fun. Create internal contests as an incentive for your employees to promote the key tag loyalty program. Make it easy to understand for both customers and employees, so everyone enjoys what your business is trying to accomplish. And remember, although holiday sales are extremely important, keeping customers year round will ultimately keep your business in a positive place and make customers excited about your business all year!