The holiday season is right around the corner and with that many things are going on. Churches are holding special services for their congregations. Retail stores are arranging their promotions. Even hospitals and clinics are holding flu shot clinics. This time of year is extremely busy and hectic, and with all of these amazing events going on, many forget to market. What good is an event without anyone showing up? Paper and Plastic Postcard mailers may be the cheapest, most fun mail item a person gets in the mail. Letting your target audience know to visit you will make your project successful, and in some cases very profitable.
Depending on your budget, and goals, will help you determine whether to go with a paper postcard or the plastic version. Paper postcards are the most economical, fast way to get the word out. Many paper postcards come in very thick materials with a coating, making them withstand the mail environment and arrive as beautifully as they were coming off the printing press. Choosing a glossy coating also enhances the likelihood of the postcard getting read and not simply tossed in the trash. Paper postcards generally have very fast production times, so you can rely on a mailing to reach your customers within a few short days.
If you have the budget, a plastic postcard is the best choice for many reasons. First, they are made of plastic, so they are have a higher chance of being read. Also, they can have a plastic card built right into the postcard, making them interactive and fun; not to mention a lasting souvenir of your business. There are also some postcard mailers that allow you to put a magnetic strip on the back, making them a functional card for promotions and discounts. The downside is cost and time. Plastic postcards do cost more than their paper counterpart; however, because they produce a higher read rate, you may get more sales or response making the cost worth it. Production times are much higher with plastic postcards, and can run as high as 7 to 10 days, so that is something to consider when planning your event.
Businesses cannot go wrong with either postcard version. Knowing your budget, timeframe and what you want to convey to your audience, will ensure your project will be a success.