Many businesses think rack card printing is pretty straight forward. Print the cards, put them in a little plastic holder, and watch the occasional customer grab one while the rest go to waste. That is just simply not the case anymore! Many companies, especially retail customers, are using the convenient size of a rack card to throw in their sales bag to promote the next sale or special event.
Rack cards are normally 4×9 inches, give or take, do provide the ideal size for free standing and hanging racks. A nicely designed card will still get taken from the holder if it grabs the customer’s attention. However, sometimes consumers are so busy, that not even a beautifully designed piece will jump out at them. This is why turning a rack card into a functional “mini-flyer”, and either handing it to them or putting it in their sales bag, gives them an opportunity to actually see it; and hopefully act on it. This dual usage of a rack card does not take away from its purpose, but actually enhances it.
When designing a rack card, of course the design is key. If you fill the card with text, it will most likely get tossed away. Most people do not want to bother taking the time to read everything on a rack card. Instead, hit them with quick information that they will need. For example, retail stores need to list any product specials, coupons, and their contact information. They can also get away with a few sentences about their business. A church may want to design a beautiful, scenic background and list their service hours, contact names and numbers, and maybe finish at the bottom with a bible verse. A restaurant could put their hours, daily specials, or even a small carry-out menu. There isn’t an industry that can’t utilize rack card printing to improve their business.