Every business tries to figure out the best way to market to their customers. Whether it is through social media, mailings or simple word-of-mouth, it can be tricky to keep customers engaged in your business. One marketing piece that always seems to make a customer look twice is magnets.
Magnets are not your typical promotional piece. There are a wide variety of shapes, sizes, colors and uses that make them very versatile depending on what you want to achieve; however, your method of delivery is usually the challenge with magnets for many reasons. First, magnets are not the easiest thing to mail. The USPS is very strict on sending magnets through the postal system. Putting the magnet in an envelope is a great way to mail, but you can now use a magnetic postcard. These mail-friendly postcards have a magnet built into the piece that, most often; you just peel out and stick. There is a catch. This method can be very costly. Instead, many businesses print coupon magnets, which combine the best of both worlds by offering a permanent magnet and tear-out coupons to use, all in one sheet. These can be designed to fit perfectly in a #10 envelope.
Custom shapes are a great attention grabbing idea. Nothing stands out more than house shaped magnet for a mortgage company, or even a tooth shaped magnet for a dentist. You can put your business contact information easily on these magnets, and they last on your customer’s fridge or metal cabinets for years. Take it one step further and use your magnets for a “save-the-date” promotion. Unlike paper marketing pieces, magnets will get face time every time your customer opens their refrigerator; same with a magnetic business card, frame magnet or a calendar magnet.
Anytime you give a magnet, not only are you promoting your business, but you are giving your customers a functional marketing piece that will not get thrown out with the trash. Whether you mail out your magnet, hand them out at tradeshows or open housess, or simply put in their bagged purchase, they will get utilized. They are fun, can be affordable and practical for everyone to use.