Consumer budgets are tighter this year than ever, and many businesses may need a little extra help bringing in business and getting customers to purchase. For those who offer plastic gift cards to their customers, below are some extra tips to help increase your gift card sales.
1. Make your plastic gift cards stand out!
This can be done by creating a design that commands attention, or simply creating an inviting display for your cards.
2. Make sure you offer the complete package.
Offer a complimentary holder, envelope or sleeve to complete the look. Most customers don’t just hand their card over to the recipient. They put it in a pretty package.
3. Offer a variety of choices.
Customize your cards based on the occasion. A birthday, Christmas, Valentine’s Day, Congratulations, and Thank You are popular options.
4. Create a promotion or incentive.
For example, for every $100 you put on a gift card, the store will at $10. Another would be by $50 worth of gift cards and get 10% off your purchase. There is nothing more enticing when a customer is shopping to get a little something for themselves.
5. Join forces with a nearby business.
Sometimes two offers are better than one. For example, you can teaming up with a nearby store, restaurant or spa and share the responsibility of promoting each other. Buy a gift card with Store A and get something From Store B. A little co-op marketing can help increase sales and even possibly decrease costs.