What is it about key tags that customers seem to love? Is it the size? Is it the convenience of having it right on your key ring? Or is it something else entirely? Key tags have changed over the years; however, one thing remains the same. They have an incredible ability to increase customer loyalty and obtain new business.
Key tags capture an audience. They are these little plastic rectangles, normally with a barcode and/or numbering, that identifies the customer for a variety of reasons. Some businesses offer rewards programs and each time you purchase you earn points towards something. Sometimes these barcodes are used to give an automatic discount on their purchase. And it may be as simple as faster checkout for the customer. Regardless of the use, customers always love convenience, discounts and free stuff making key tag printing a goldmine for any business. And truthfully, there isn’t a business that can’t utilize them. Retail customers can offer discounts or loyalty programs. Insurance and medical industries can use the barcode to retrieve personal records faster. And restaurants or hotels can offer instant savings at their establishments. There really is a place for key tags everywhere.
Sometimes businesses are hesitant on using key tags due to the cost factor. In this day and age, that is certainly a very valid concern. However, instead of looking at the total cost and instead look at the price per tag; the normal investment is anywhere between $1.60 clear down to only $0.10 each depending on the number you order. In fact, the more you order, the cheaper your investment per customer. A dime per customer is quite a cheap price to get them through the door! Although the cost is a bit higher, you can also choose to order different styles that include a plastic card, or multiple key tags, to accommodate a family.
Whatever style a business chooses, a key tag program is truly a win-win for everyone. Customers receive trust, confidence and the feeling of being valued from your business and you get a great ROI. Sounds like a great trade off!