Custom gift cards and carriers are definitely a big draw for customers at retail and department stores. They give the option of giving a great gift that allows the recipient to choose what they want. Many retail stores offer several different departments such as jewelry and accessories (such as belts and purses), clothing, power tools, fitness equipment, appliances and even food products, making a plastic gift card that much more appealing as there are many different items to choose from.
You do not have to offer many different products in order to take full advantage of gift card printing. A store that sells only perfume still has a wide array of brands to choose from. Purchasing a gift card for someone really does take the guesswork out of getting a gift, and you guarantee the person will like what they get.
Investing in a plastic gift card program can be a bit challenging if you are not sure what direction to go. A “must have” is a complimentary, or matching, gift card carrier. This is your wrapping for a gift card and should be as inviting, if not more so, than the actual card. Investing additional funds into the design of the custom gift cards and carriers, as well as a possible gift card envelope, will enhance your corporate image and entice your customers. A retail store can go one step further and offer several different designs give customers the option to further customize their gift. Designs could be directed towards certain events and greetings, such as “Happy Birthday” or “Congratulations”, as well as artistic designs that may be more visually appealing than those that just have the department store name on the front. Including the department store’s logo and / or brand colors into the design is a good way to tie it all together, while also reminding the recipient where the card is from.
A business doesn’t have to be large to have such a program. Even little “mom and pop” shops can take advantage of a gift card printing program. The trick is to only stock cards that you know are appealing to your customers and will get sold. Most companies offer a minimum of 250 cards, which is a perfect “starting out” inventory. You can expand that offering once you feel confident that customers will start buying. The goal is to grow sales, while keeping costs down. For as little as a dollar a card, you can reap huge benefits and keep your customers, and new ones, coming in the door.