The biggest occasions for gift card printing are usually the major holidays in the United States– Christmas and birthdays. However, there are several other holidays throughout the year that can also be a great gift card giving occasion. For these instances, businesses need to be ready with custom gift cards that have an eye-catching design and are ready for almost any celebratory event at any time of year.
It may not be known as a common gift giving holiday, but the idea behind Thanksgiving is “giving thanks”, which can easily be done through gift cards. Encourage customers to give gift cards to their teachers, children’s sports coaches, neighbors, co-workers, or anyone who has given them a helping hand throughout the year. Also, because “Black Friday” is the day after Thanksgiving, that may be even more incentive to get customers into your location.
Many parents give their children an Easter basket or candy during Easter. As a healthier alternative to candy, offer custom gift cards to your business. Many times, children will never eat all the candy they receive, so a “shopping spree” at your business could be a fun way to continue the spring and Easter season.
Another holiday that is a prime time for gift giving is Valentine’s Day. Restaurants, spas, retail stores and hotels can take advantage of offering plastic gift cards to their customers. Whether your customers are more traditional with cards, flowers and candy or more of an adventurist with trips or spa days, it is a win-win for everyone.
This is another smaller group of holidays that was created for showing appreciation for the men and women who handle different positions in the workforce. Jobs can often times be stressful and many employees would appreciate a token of appreciation for everything they do each day. These is a great B2B opportunity that will help build future partnerships.
Other holidays that aren’t commonly celebrated, like Half Birthdays or “Housiversaries” (when a person first purchases their home) can be a fun way for customers to show someone how much they appreciate them. Offering these fun ideas can inspire customers who may have not thought of it on their own.
No matter the holiday, a business should offer several different types of custom gift card designs that could be applicable for almost any situation. There is always a time to give a gift card…and for customers to spend it in your establishment!