Plastic postcard mailers are a great way to get the attention of current and potential customers by sending them something that they don’t normally receive. Additionally, the sturdiness of the plastic postcards will entice many recipients to interact with the mail piece, which increases the ROI supstancially compared to a paper postcard.
Plastic mailers can be designed similar to traditional paper mailers; however, there are options you can add to a plastic postcard mailer to make the piece even more interesting. For instance, you can add a plastic card or key tag that can be punched out leaving a constant reminder of your business. This cards and key tags can serve a variety of purposes, such as:
- Loyalty card– customer can gain points that are redeemable for rewards or exclusive discounts.
- Gift card– giving customers a $5 or $10 gift card can give them the push they need to go into the business, thus possibly either purchasing more or returning at a later date.
- Exclusive coupon– offer customers who bring in the plastic card a discount, such as 15% off their entire purchase or $10 off a $50 purchase
- Business card– a sturdy business card for a professional that could be used often or for a long period of time (such as a real estate agent or an exterminator) can also be a great way for customers to keep a business on their mind when they need it.
These are just some of the examples when it would be beneficial to utilize plastic card mailers that include perforated cards and key tags. However, not all plastic mailers need to have these types of features. Your business can choose as many bells and whistles as it wants. The choices are limitless.