Custom labels are great options to use on promotional and mailing materials (along with on products themselves) because they are usually available in a variety of shapes and sizes, and even some are full color labels. This is great news to marketers and advertising specialists within a company, as they can design a custom label suite to go with their overall marketing material design and campaign.
Label printing can usually be done in conjunction with other marketing material printing, depending on the company and what materials are needed. Having an overall cohesive look that flows from the flyers, to the products, and then the custom labels, can look a lot more professional and create a longer-lasting impression on the intended audience and consumer base.
In order to make sure the custom labels are in line with the design of the other marketing materials, be sure to have the designer use the exact same colors (finding these out is simple with the Eyedropper tool on Photoshop) and have the same design elements. Similar design elements that should be included are any logos or strong lines or graphic art that is featured on other marketing materials or the actual products.
Because most people will identify the strongest parts of the design first, these are what should be absolutely included into any design elements of all the surrounding marketing materials. If these include clip art or custom illustrations, these are usually relatively easy to re-size or copy over to a new design template from the previous initial marketing material design.
If a company isn’t sure how to blend their existing marketing material designs with a new custom label order, hiring a graphic designer or working with a designer at the label printing service is the best way to ensure that the label matches the overall design efforts of the marketing campaign.
