In a word, YES!!! Our customers at My1Stop.com absolutely rave about the results they get from plastic card mailings. In fact, our plastic postcard offering is one of our fastest growing products.
Plastic postcards stand out. They stand out because they are different than what most people have been getting in mail boxes since, well, since mailboxes were invented. Over the years, response rates to direct mail envelopes and traditional postcards have tumbled to something below 1 to 3 percent. Recipients have been conditioned to almost involuntarily throw old school direct pieces right into the trash; but plastic card products look different, feel different and most importantly provide an interactive “offer” that consumers react to, instinctively.
So, yeah, your plastic postcard mailer will be noticed in most mailboxes. If you’re thinking about testing or expanding plastic postcards, be sure to include a coupon card, gift card, business card or some sort of “punch out” in your campaign. It’s these “punch out” cards that will get your plastic postcards noticed – and more importantly – cause the recipient to react to the offer printed on the punch out card. Our customers have great success with discount cards and with punch cards.
Keep in mind, too, that not only do plastic postcards stand out and drive responses; they are also very cost effective. Be sure to chat with our customer service team about the cost saving benefits of a plastic postcard when you start planning your next direct mail campaign.