There’s just a ton of information out there about great brochure design. To help our customers at My1Stop.com, we put together this great brochure design check list. Let me know if this check list helps you with your next brochure printing project.
THE GREAT BROCHURE DESIGN CEHCK LIST
Clean. Limit your brochure printing design, fonts and color choices to just a few. When you need color, use a photo or graphic element. Use one main font (type style) and just one other for emphasis on body text (your choice). Likewise with font colors. When you think brochure printing, think “clean”.
Clear. A good image is any image that is clear and crisp. Web images don’t work in great brochure printing. Ignore the web. Get real clip art collections and photos anywhere you can – legally. As a rule of thumb, any image that is crisp and clear at 300 dpi, in the exact size you’re planning, is potentially a good image for brochure printing.
Concise. Think about the text you are adding. Pare it down. Keep sentences as meaningful and as short as you possibly can. This produces the “clean” uncluttered look that keeps prospects focused. Brochure printing looks better with less text. It just does.
Collaborative. A big word that offers a bigger effect. Work with other’s ideas – including your team, your customers and even the ideas your competitors use. Think of brochure printing as a team project. Sure, you’re the captain, so pick your team well.
Creative. Place images over the fold or over the edge on at least one side. Use big – real big 30 point types to draw attention to the main part of your message. Keep the other brochure printing rules in mind – break all the others you’ve ever heard.
Call these the 4 “C’s” to great brochure printing if you like. We just know, based on what our customers tell us, that memorable brochures are clean, clear, concise, collaborative and creative. If you cannot get past the 4 “C”s, the try “D”, as in our Design services team. They practically invented memorable brochure printing design.