Direct mail used to be a letter and envelope or an insert in an advertising deck. Times have changed. Direct mail now includes a range of fresh, new products that have proven to drive response rates to new levels. I’ll include a few of the most popular new direct mail options available from My1Stop.com.
Plastic postcard mailers are exploding in use. These unique products are about as thick as a credit card, come in standard post card sizes and – best of all – they enable you to include plastic cards as a part of the mailing piece. The plastic postcard mailers we see the most of include gift cards. We see so many of these because the “offer” is ready to “snap out” – providing instant interaction for the recipient – and huge time-to-mail, and overall mailing cost, reductions. These plastic postcard mailers eliminate the need for the mailer (you) to print an envelope, print plastic cards, print a letter, insert the card and letter and drop the letter for mailing – at a pretty heavy postage cost. Instead, plastic postcard mailers combine the letter, the plastic card and the envelope into a single mailing piece. And the entire piece can sometimes be mailed at post card rates. That’s a big wow for most direct mailers.
Another trend in direct mail printing is personalization. Again, times have changed. Used to be that personalizing a mailing piece was expensive and the result was a bit odd looking. No more. Post card printing and brochure printing can easily be done with names, numbers, bar codes and even graphics changed on for each mailing piece. Often, the cost for this type of direct mail printing is nominal.
If you’re preparing a direct mail campaign, or just trying to learn more, be sure to look into plastic postcard printing and variable data when doing brochure printing and traditional postcard printing.