According to Jupiter Research, over 75 percent of American consumers have at least one loyalty card. Fully, one-third of the US consumer population has two or more loyalty cards, many printed by suppliers such as My1Stop.com .
Can they work for your business? The key is the data. The most successful loyalty card programs we see, know the right data to collect – and how to use it. As an example, successful loyalty card programs refine their data – looking for clues that tell them which customers would recommend a friend and those who would not. Businesses can use loyalty card based programs to gain this kind of information. When they do, they can incent loyal customers to make recommendations. That can turn into millions of dollars in additional revenue.
In another example, according to the Strategy Center, loyal customers are 15 times more likely to increase their purchases for a supplier or retailer. The trick is to provide information to loyal customers about other goods and services that you provide – that are highly relevant to them. We see great suppliers like My1Stop.com become partners in these growth opportunities by offering – in addition to loyalty card printing – plastic card mailers that target specific customers with relevant premiums and discounts to maximize the lifetime value of their customers.
You can see why we think loyalty card programs can build business in real and sustainable ways. You can also see that loyalty card printing is more – much more – than just the cards. It’s always a good bet to work with an experienced loyalty card printer to make sure you get the best results from your program.