Paper postcards have been a long-time staple for direct mail marketing. But the non-paper postcard industry is growing in popularity with direct mail marketers everywhere. Non paper postcards are usually plastic or a very thick, heavily laminated card stock. These postcards are so popular because they do so much more than convey an offer.
The “Cool” Factors of Plastic Postcard Mailers:
- Response Rates Are Higher Because The Piece Is Interactive
- Combining Materials Contributes To Green Initiatives
- Easily Customized In Many Ways
Plastic postcard mailers really do offer a lot of “cool” features to novice and professional direct mail marketers alike. By combining multiple features like an offer, a plastic card and a mailing piece into a single, highly personalized, easy print and mail solution, plastic postcards will become a staple for successful direct mail campaigns.