You’ve put the investment of time and money into creating custom gift cards for your company. You have a mailer with an exciting graphic design, you have scores of customers on your mailing list, and you have your marketing program in place to attract more clients…so you are done, right? There might be one more component to consider as part of this effort – custom gift card holders. Why? A custom gift card holder is the finishing touch. It’s a great idea to have the gift card holders match your design and branding. This is an easy way to add a look of professionalism and class to your gift cards.
Naturally, you would want both the custom gift card and card holder to represent the quality of services one should expect from your company. The care that you put into designing and printing the gift card extends to the accompanying materials. If the quality doesn’t appeal to the customer, odds are you will have a more difficult time selling to them.
Gift card holders offer extra options for enhancing the message and design theme of any gift card. Here are some things to keep in mind when printing gift card holders.
Using full-color graphics in your design, as well as having it printed on both sides of the holder using an ultra-shiny, coated heavy paper stock is both attractive and useful as it will stand up to wear.
Adding die-cut slits (usually cut diagonally and in sets of two) on the lower half of the custom gift card holder helps make gift card insertion easy and secure.
Running a score line through the center of the holder makes it easier to carry. The score line means that the custom gift card holder can be folded and sealed so that it fits into a wallet, purse, or pocket.