Business cards are an important part of your company’s marketing strategy. By adding extra information on the reverse of your card, or by using a unique format such as a tri-fold card, you can add value to your business cards by making them something worth holding on to.
There are a number of options available that you can use to get your prospects to hold on to your business card. These options focus on offering additional information that a prospective customer might find useful. This is what will help your prospect to hold on to your card, ensuring that they have your contact information.
If your company is a service organization, you can benefit from using your business cards as a punch card. This is very useful as a marketing tool if your business relies on repeat business. Not only will your customer keep your contact information, but he or she now also has a compelling reason to return. Another suggestion for service-oriented businesses is to make the back of the card a calendar. By using a calendar on the back of your business cards you can inform your customers of any upcoming events like sales.
The wealth of white space on the reverse means that business cards can do more than just provide your contact information to a customer. You are also able to use your cards as marketing materials, helping to bring in more business.