Standing out and cutting through the clutter at trade shows and conferences can be challenging. More and more, companies are using different methods to get consumers to remember their brands. One way companies do this is by giving away what is commonly referred to as “schwag.” Schwag is generally deemed the coolest of the cool when it comes to getting free stuff. The term’s origins are not exactly known, but is said to have come from the word swag (S.tuff W.e A.ll G.et).
Remarkable “schwag” items are functional and trendy, and end up becoming the most talked about gizmos of the convention or conference. You will know you’ve struck “schwag” gold if attendees are frequently asking what booth a giveaway came from. How can these items help business? If the gadget is generating buzz at the show that publicity is invaluable. Upon return to their offices, recipients of your schwag will pass the items around their offices thus spreading the word further. Memorable schwag can result in increased business, since the next time your product or service is needed, your brand message will resonate.
What makes a good schwag item you may ask? Now is the time to get creative. Find an item that is useful, entertaining, and representative of your branding, corporate image, or a clever idea you’re trying to promote. Maybe you are a tech company offering memory solutions, so a unique flash drive with your logo on it would be a great item to give away.
Now that you have found your item, you must make sure that your company logo will be represented will. Choose a print company that will be able to print on a multitude of items. Image transferance from brand to schwag item will only result if your logo is clearly and prominently displayed. Quality printing is a must to achieve the desired impact of the influential schwag.
So remember: When planning your next free giveaway, choose a product that is cool, trendy, or different, and find a good printing company to display your logo on the item. If done correctly you could have the schwag that is the buzz of the next trade show.
Be the first to rate this post