With the holiday season nearly upon us, people are preparing for the most festive time of year: shopping season! As a small business owner, remember to keep your customers in mind during this hectic period. Many shoppers rely on purchasing gift cards because they are easy to buy and easy to give. Below are some other reasons why offering gift cards can help your business.
Last Minute / Impulse Purchases
With stress being an overwhelming factor in many people’s lives, shopping can be a daunting task. Undoubtedly, someone will always forget, or run out of time to purchase a gift on their list. A great remedy is for shoppers to purchase a gift card from the recipient’s favorite store. Another advantage of gift cards is that they can make for great impulse buys. Hang the cards at eye level around the store or at your point of sale stations and they will prove a tempting purchase.
Gift cards can create extra revenue long after the holiday season has passed. When the gift card receiver is ready to cash in their gift, they may use the gift card to “upgrade” their purchase. Many customers end up spending more money than provided on the original gift card, which means higher than anticipated revenue for you!
Because gift cards are limited to your specific store, they can increase your customer base. A person receiving a gift card, who has never been a customer, must visit the store to make their purchase and thus, has the potential to return. Gift cards that reflect the store’s image and branding can also help launch new marketing campaigns.
People like to get exactly what they want, and with so many choices it can be hard to purchase the perfect gift. Don’t be left out in the cold this holiday season. Have custom gift cards printed and offer gift givers and receivers with what they really want, the gift of choice.