Haven’t we all been guilty of judging a book by the cover before? Precisely the point. You sometimes don’t get a second chance to make a first impression, right? Cliché, yes, but they have become that way because we all know it is true. Presentation folders have become a staple in every business and they need to make a wonderful first impression. With so much vital information being placed within the folder, many businesses underestimate the true value of the presentation folders themselves. When implemented properly, presentation folders can give you the advantage needed to distance yourself from the competition!!
Presentation folders have become a staple in every business. Whether for new or potential clients, product and service information, media kits, or tradeshow pamphlets – presentation folders have the ability to differentiate you from your competition.
With so much vital information being placed within the folder, many businesses underestimate the true value of the presentation folders themselves. You only get one shot to make a first impression and these customized folders can make you stand out in your industry!
Presentation folders should be an extension of your company, in both creative and structural design. This is your chance to brand the business by relaying; (1) who you are as a company and; (2) whatever message you wish to convey to your potential audience. This is vital because a clever construct can keep the attention of your target audience long enough to make the necessary impression.
While aesthetically pleasing, your presentation folders should also be practical. Don’t stuff your materials into a one-pocket folder. Instead, opt for two pockets which will allow you the advantage of dual facings! The actual pockets can be printed as well to provide continuity between the outside and inside of your folder design.
Overall, be smart with your presentation folder printing decisions. Find a company that is willing to explore options with you to ensure your final product is ideal. When implemented properly, presentation folders can give you the advantage needed to distance yourself from the competition!
