Full photo color marketing is now available for plastic insurance card printing. Insurance companies can now print cards in full color opening new brand and marketing opportunities on millions of plastic insurance cards. Photo quality digital printing from My1Stop.com also provides opportunities for much lower minimum quantities, lower inventory levels and faster turnaround.
From the convenience of their browser, insurance card buyers can now instantly price and order plastic insurance cards – printed in full photo color. The traditional card printing methods were based on limited color “shell” programs. Insurance companies buy millions of “shells” every year and have policy information “imaged” in black ink on thermal printers. To cut costs, the “shells” are typically one color. The My1Stop.Com offering expands the buyer’s options to include photo quality, full color variable data printing on as few as 250 cards at prices that rival the traditional shell “imprint” method.
The full color options enable buyers – and marketing teams – to add photos or any color of printing to their cards. Not only can marketing messages and logos be printed in all of the corporate colors – but card colors can vary from card to card and so can the variable print information for the policy holder.
This means that insurance companies now have the flexibility to use color to cost-effectively message their policy holders – and their providers. Color can be used to indicate policy types, subscriber types, expiration dates and more. Color can also be used to print the subscriber’s policy information – with different fields having different colors.
My1Stop.Com brings this new application – and more. In addition to making photo quality and color available on plastic insurance cards, My1Stop customers can also place their plastic card printing order online -in minutes. Each order can be priced instantly, saved for immediate review and securely tied to the artwork and data files uploaded by the buyer at checkout.