So what’s the stickiest color? If you were designing a promotional item, what color would you pick? In the entire color spectrum which one hue is the color magnet – which one color really “sticks” with people?
Red? Red is hot and it grabs attention to be sure.
Blue? Blue is very cool and soothing.
Yellow? Yellow is bright and happy.
Black – and white? Formal and traditional.
Which one? Which color is the stickiest?
Here’s the secret to making sticky colors . . .
The secret to making color stick? FULL COLOR PRINTING . . . ON MAGNETS!
The right photo printed in full color can usually leave a more lasting impression than a simple phrase or even a logo – printed in spot colors.
And, hey, what sticks around better than a full color magnet stuck to fridge or cabinet?
BUT!!!!! full color magnet printing doesn’t have to cost more than spot color magnet printing. In fact, the new digital magnet offerings (see http://www.my1stop.com/products/magnets.html) as an example, features full color magnet printing at prices that I used to pay my local printer for 1 color logo magnets!
Now that’s how you make sticky colors – work for your next promotion!
