Well. This was a new one on me. And I Like it!
The realtor for a high-end community really wanted to “wow” prospects who would be spending over a million bucks on new homes in the community. Her idea? Add the prospects names and personal information to the outside of the presentation folders that she had designed for the community. She started with simple personalization, like “Prepared Especially for the Johnson Family” printed on the cover of her full color presentation folders. Now she’s adding the kids names if she knows them, pictures of the family if she can find them.
The results? Selling more homes than ever!
The trick? Read on . . .
The trick to personalizing full color presentation folders was two fold.
First Trick. Get good pricing from a vendor who can print 25 or 50 folders rather than 250 or 1000 – affordably. This low quantity approach lets the realtor group 25 or so prospects into a single order – with each folder in the order having different copy than the other folder.
Second Trick. Fast turnaround. Like 5 days fast. This is critical for the relator because she gets pretty short notice of interest in the homes she represents.
She found it all, too. Full color presentation folder printing done in 5 days or less with copy changes from folder to folder priced and ordered online from http://www.my1stop.com .
Has anyone else tried using personalized presentation folder printing . . .